Kata Rocks
THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
The Phuket News Novosti Phuket Khao Phuket

Login | Create Account | Search


Tourism Ministry readies campaigns

Tourism Ministry readies campaigns

BANGKOK: The Tourism and Sports Ministry plans to introduce short- and longer-term marketing plans to encourage more spending among foreign tourists.

tourismeconomics
By Bangkok Post

Thursday 7 November 2019, 09:01AM


Phiphat: Push for later closing times

Phiphat: Push for later closing times

One campaign is the Amazing Thailand Grand Sale Passport Privileges, offering discounts of up to 70% at department stores from November to January 2020.

Tourism and Sports Minister Phiphat Ratchakitprakarn said such marketing aims to increase tourist spending in Thailand, hoping to counter the negative effects of the baht’s appreciation.

Another ministry effort is the possibility of extending closing hours of night-time entertainment establishments in tourist areas to 4am from 2am to promote the economy.

Mr Phiphat has instructed the Tourism Authority of Thailand (TAT) to conduct a study and gather opinions from venues in popular tourism spots such as Pattaya, Patong in Phuket and Ao Nang in Krabi.

He said the extension of closing times will not cover nightspots in Bangkok such as Thong Lor and Ekamai, which are crowded by local visitors.

The measure will be resubmitted for cabinet consideration some time next year after it was put off two months ago.

For longer-term plans, the ministry hopes to sign next month a memorandum of understanding with the Natural Resources and Environment, Transport, Agriculture and Cooperatives, Education and Public Health ministries for cooperation on tourism.

TAT Governor Yuthasak Supasorn said the strong baht this year is likely to lower income from foreign tourists from the earlier target of B2.04 trillion.

Mr Yuthasak called on the Bank of Thailand to provide short-term stability for the baht so tourism operators can plan their business for next year.

QSI - Cooking Competition

According to the Tourism and Sports Ministry, foreign arrivals in the first nine months stood at 29.5 million, up 3.5% year-on-year, generating B1.42trn in tourism revenue, up 3.5%.

For domestic tourism, Mr Yuthasak expects Thais to make at least 180 million trips, generating B1.05trn in tourism income this year, though the strong baht has encouraged Thais to travel abroad.

He said average domestic travel among Thais equates to 2.8 trips per person per year, but the TAT plans to raise the number to three trips next year.

The authority is also determined to increase tourism revenue among small cities next year by promoting new destinations and travel to communities.

The ratio of tourism revenue between big cities and the 55 second-tier provinces will be changed to 65:35 from 70:30 next year.

“The key to developing tourism in secondary provinces is to lure more tourists to those areas first,” Mr Yuthasak said.

 

Read original story here.

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

CAPTCHA

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Travel plans hit by coronavirus as Thais shun Singapore, Japan after advisory

Yes, why travel overseas, to catch COVID-19, when you can stay home, and catch it for free....(Read More)


Phuket health chief explains vague virus updates

I was to travel to Phuket from Australia last Monday. But due to the silence of the government about...(Read More)


General Motors to withdraw Chevrolet from sale in Thailand by end of 2020

Lots of hot-air that basically says Chevrolet wasn't as popular as the Japanese brands....(Read More)


China virus death toll passes 1,800

The death toll has probably increased as they have probably run out of AbbVie Inc.'s [NYSE:ABBV]...(Read More)


Mains water supply outage to affect Kathu

So what if it's local? It's a situation not confined to Phuket, but a natural world wide phe...(Read More)


Phuket tour bus operators’ crisis deepens amid virus fallout

@K. No need to "build up"a file,all it takes is a good memory and the search function on h...(Read More)


Phuket health chief explains vague virus updates

See no real issue with the flow of info being centralized (though stop with daily local briefings if...(Read More)


Phuket airport adds virus checks on arrivals from Cambodia after Westerdam passengers allowed entry to Thailand

Westerdam not allowed to land/disembark in Thailand, so landing in Cambodia, flying by Thai Airways ...(Read More)


Nine-day Songkran under consideration

This is a prime example of just how far out of touch some Thai officials are. The international com...(Read More)


City rich eyed over park land grab

Meanwhile Sirinart National Forest Reserve on route 4018 in Layan is losing hundreds of rai too...(Read More)