Of those planning to increase their travel spend, 42pc indicate that they plan to do so because they feel vacations are something they or their family deserve, and 41pc say it is because they are going somewhere on their “wish list” this year.
Only 18pc of Thais say they are decreasing their travel spend this year, with nearly half (43pc) saying this is because they plan to visit less expensive countries this year.
The trends are outlined in TripAdvisor latest six monthly study, released on March 11.
The TripBarometer study analyses more than 44,000 global travellers and members of the hotel sector, with 568 respondents from Thailand.
Local survey results showed Thai travellers reported spending an average of B73,400 on their holidays in 2013. In 2014 the number fell by 11pc to B65,100.
However, the current study reports a more positive trend, with Thais planning to spend an average of B87,900 on travel in 2015, up 35pc year-on-year, the biggest percentage increase of all countries surveyed, though the amount itself is less than the average global travel budget.
International trips are on the rise globally, but Thais are less likely to travel overseas this year. They will spend more on domestic trips.
The study also shows that Thais are most willing to splurge on accommodation while on vacation (58pc) and they are the most keen to spend more on nightlife (22pc) while on holiday compared with other nationalities.
Japan, France, and the United States are the top three dream destinations for Thai travellers, if they have the cash.
Nearly three in five Thai travellers (59pc) say they are saving money to go on their dream holiday.
Currency exchange rates are a barrier for 16pc of Thai travellers hoping to visit their dream destination.