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Thailand's largest wellness and beauty convention coming soon

PHUKET: As this paper went to press, just 20 per cent of 500 booths allocated for the kingdom’s largest wellness and beauty convention – to be held from September 18-20 at the Impact Muang Thong Thani Convention and Exhibition Centre (MTT) on the north of the Thai capital – remain available for reservation.

By The Phuket News

Friday 25 July 2014, 05:40PM

“This year’s going to be larger than ever, generating a significant amount of business” remarked Ms Pornphan Bulner, Assistant Director of Impact MTT’s Exhibition Project Department.

Organizers this year decided to hold the third edition of the World Spa & Well-being Convention 2014, a major health and wellness industry expo held in Thailand annually, in conjunction with the Beyond Beauty Asean – Bangkok event, she explained.

Ms Bulner was recently in Phuket with a marketing team as part of a road-show campaign to promote the event, which will also be held in conjunction with the 7th Building Maintenance & Asset Management or BMAM expo, the Green Buildings & Retrofits Expo Asia and the Pulire Asia Pacific 2014 (a cleaning industry expo) – all to be held at the kingdom’s largest exhibition and convention centre simultaneously from September 18-20.

“It makes sense to combine [the Beyond Beauty Asean and World Spa & Well Being Convention] as both events have similar if not complementary target groups,” Ms Pornphan told the Phuket News.

She noted that so far, organizers of the beauty and wellness expo have confirmed reservations from some 400 beauty, spa, medical and wellness operators, product and/or service providers – from not only Thailand but throughout the bloc Asean and the greater region and other parts of the globe.

“This year, we’re expecting about 15,000 guests, visitors and buyers to attend the three day event, with exhibition space spanning 20,000 square meters,” she said, adding that last year’s edition of the WSWBC had only 175 booths across 5,000sq meters.

“There will be a particularly large Chinese and Korean presence … Aside from the expos, there will also be a major beauty and health congress on September 18 and 19, featuring a number of parallel events – seminars, workshops, conferences, training courses and renowned expert speakers and we are planning for between 1,500 and 2,000 delegates,” she said.

Behold, the business of beauty is is bulging... if certainly not expanding, and rapidly at that. According to statistics from, the Asean cosmetics market grew three fold and then some in the last seven years from B120 billion in 2007 to over B420 billion currently. It is projected that the industry will grow a further 3-6 per cent by next year.

As for the Thai cosmetics and beauty market Mr Loy Joon How, General Manger, IMPACT Exhibition and Convention Centre said in a press release that “The beauty and personal care industry is one of the most advanced cosmetics markets in Asia, worth over B56 billion, in both domestic and export sales.”

According to the release, Thailand is ranked 17th in world production of cosmetics and the industry has grown by 10-20 per cent annually over the past 10 years. The kindgom’s exports represent 1.28 per cent of world exports for make-up cosmetic products.

Ms Pornphan added that Thailand’s medicine, health food and supplements market is valued at around B640 billion, while the Thai herbal products worth B4.2 billion
is poised for annual growth of 8-10 per cent.

“With its many operaters, product and service providers, Phuket is a key market for Thailand’s health, wellness and beauty industries … I would like to reach out to all related operators, entrepreneurs and all interested persons on the island to not miss out on this opportunity.

The event is sponsored, supported and/or endorsed by a number of organizations including the Federation of Thai Industries, the Department of International Trade Promotion, the Thai Cosmetics Manufacturers Association, Thai Spa Association, Herbal Products Association, Health Food and Supplements Association, National Hairdresser Association, Beauty Culture Association Of Thailand & Thai Herbal Industry Association, and the ASEAN Cosmetics Association.

The Phuket News is also a proud media sponsor of this event, which will be free of admission to visitors on all three days. For more information, see and, or contact Ms Bulner on 02-833-5119.



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