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Thai Airways International dumb to paint over logo

Thai Airways International dumb to paint over logo

BANGKOK: THAI Airways International flew into a storm of controversy last week after it decided to paint over its name and corporate logo following the crash of an Airbus 330-300 (flight TG 679) at Suvarnabhumi late last Sunday night which left 14 people injured.


By Bangkok Post

Sunday 15 September 2013 10:44 AM


CRISIS UNAVERTED: The THAI logo and name is blacked out on the damaged Airbus A330-300 aircraft that left 14 injured. PHOTO: SOMCHAI POOMLARD

CRISIS UNAVERTED: The THAI logo and name is blacked out on the damaged Airbus A330-300 aircraft that left 14 injured. PHOTO: SOMCHAI POOMLARD

Originally, THAI official Smud Poom-on said that hiding the airline's name and logo was a recommendation from the Star Alliance group known as the ''crisis communication rule'', and was intended to protect the image of both the airline and other members of Star Alliance.

But the airline later issued a statement saying: ''THAI generally practises the de-identifying of an aircraft after an incident (or accident), the company also clarifies that it is not a Star Alliance policy or procedure to de-identify aircraft.''

Star Alliance is group of 28 airlines around the world, including Lufthansa, United, Air China, Singapore Airlines, ANA and THAI.

THAI is not the first airline to paint over its corporate logo following an incident, with Italian and Chinese carriers in recent years coming under criticism for similar actions.

Kenyon International Emergency Services is a global disaster management company offering services to 250 commercial airlines, maritime and rail companies as well as state and national governments.

Headquartered in Houston, Texas, it's the biggest and oldest company of its type and its services range from coaching airlines for preparedness for an accident - including crisis communication management courses - to recovery of bodies.

During the Asian tsunami tragedy Kenyon rotated more than 900 staff through Thailand and it was involved in cadaver recovery work following 9/11, Hurricane Katrina and the Haiti earthquake.

Kenyon has assisted with care for families, victims and their belongings at air crashes in Greece, the US, Libya, India and Indonesia.

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