THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET
THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

TCEB launches new online ‘MICE Intelligence & Resource Centre’

BANGKOK: The Thailand Convention and Exhibition Bureau’s (TCEB) MICE Intelligence & Innovation Department (TCEB M2I) has launched the new ‘MICE Intelligence & Resource Centre’, which is accessible to suppliers, organisers and all players involved in the MICE industry.

tourismeconomics
By The Phuket News

Friday 22 March 2019, 12:45PM


The MICE Intelligence & Resource Centre is available at the TCEB’s website, www.businesseventsthailand.com.

Jaruwan Suwannasat, Director of TCEB M2I, said, “The MICE Intelligence & Resource Centre reflects Thailand’s move forward to providing MICE operators with actionable and insightful information they can use to devise concrete business plans.

“TCEB has adopted MICE Intelligence and Data Analytics to respond to the changes taking place in the MICE industry, and with the MICE Intelligence & Resource Centre the bureau will be working closely with operators to elevate the MICE sector in a sustainable and evenly distributed manner.”

The MICE Intelligence & Resource Centre also reflects the role TCEB has taken on as a “Thought Leader” under its new “Thailand Redefine Your Business Events” branding, in which it seeks to help drive change and new ideas for the industry, Ms Jaruwan explained.

The MICE Intelligence & Resource Centre is aimed at supporting all target groups – entrepreneurs, businessmen, students and the public – to jointly foster MICE business through the power of data and to create sustainable economic growth. The initiative is part of a six-part strategy under Thailand’s three-year MICE Intelligence & Innovation Strategic Plan (2019-2021).

In developing the new centre, TCEB M2I worked closely with leading global partners including the World Bank, Pacific Asia Travel Association, Frost & Sullivan – a business consulting firm involved in market research and analysis, and media intelligence firm Meltwater Singapore.

Laguna Golf Phuket

Through the MICE Intelligence & Resource Centre, MICE professionals from across the industry can access:

• MICE Insights: the in-depth analysis on business trends and new opportunities, to help gain a sustainable competitive advantage.

• Industry Coverage: the latest insights and trends on Thailand’s 10 S-Curve industries - which include Future Automotive, Smart Device, Health Tourism, Biotechnology, Food Processing, Robotics, Aviation & Logistics, Biofuel & Biochemical, Digital, and Integrated Medical Service - to help explore emerging opportunities in the global and domestic MICE landscape and to embrace and drive changes in the digitalisation era.

• The Publications Centre: the TCEB e-Library platform with its growing number of publications on the MICE industry for viewing or download, and with customised search functions in such categories as Business, Economics, Leadership, Management, Marketing, Sustainability and Technology.

• MICE Business Tools: Event management and planning software that combines pre- and post-event solutions to meet the demand of changing markets. A portfolio of MICE business tools and apps are available to foster engagement between event organizers and event attendees. These include event analytics, business matching, survey and event registration and payment tools.

There centre also features a self-assessment tool that allows an event organiser to diagnose their event organising potential and management readiness, a financial performance analysis tool to measure event profit and ROI, and a break-even analysis tool to calculate cost and revenue targets needed to cover the organisation and holding of an event.

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Phuket Police say investigation into Finnish girl’s death inconclusive

Whether she was a 'girl' or a woman' is immaterial, the fact that she has died is the cr...(Read More)


PPRP ‘seals deal’ to form coalition govt

So, 'translating' what the military sources are saying is that a few civilian parties are al...(Read More)


PHUKET XTRA: VIDEO: Road rage axe attack? Drugs found in rectum! Dark web bust sees 50 kids saved! || May 23

Did the police contact the Phuket based foreign Inspector .... for his expertise on how to extract t...(Read More)


May 4 approved as Coronation Day

...How many people he thinks do really benefit from those holidays ?Most Thai's are working anyw...(Read More)


Phuket braces for heavy weather, small boats advised to stay ashore

All chinese passengers, brace for heavy sea inpact before boarding coming days! You are warned! Rem...(Read More)


Phuket braces for heavy weather, small boats advised to stay ashore

Well, mr Wiwat, just covered himself (' I told you, not my responsible any further'). When...(Read More)


Four dead as pickup truck slams into tour bus heading to Phuket

Haha...driver to check if had taken drugs/alcohol. How silly is that? Riding on the back of the tru...(Read More)


One billion baht found in teenage drug dealer’s accounts

Wow, a 19 years old thai man, in drugs business with more than 1 million thb in his personal account...(Read More)


Government clamps down on surging illegal Thai migration

And, day in, day out, many thai having been illegal staying/working in Korea of course return to Tha...(Read More)


Men arrested for axe-wielding road-rage attack on ambulance

These two morons are seriously primitive in their mental capacity and cerebral development. No way ...(Read More)