Kata Rocks
THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
The Phuket News Novosti Phuket Khao Phuket

TAT targets Latino LGBT traveller rise

TAT targets Latino LGBT traveller rise

BANGKOK: The Tourism Authority of Thailand is set to increase tourism arrivals from Latin America, in part through a plan to present Thailand as a friendly destination for LGBT travellers.

tourismeconomics
By Bangkok Post

Saturday 11 May 2019, 02:56PM


The Thailand LGBT Expo. The TAT plans to promote Thailand as an LGBT-friendly destination. Photo: Pattarapong Chatpattarasill

The Thailand LGBT Expo. The TAT plans to promote Thailand as an LGBT-friendly destination. Photo: Pattarapong Chatpattarasill

Last week the TAT organised the first meeting of some 40 tourism operators from Latin America, including from Brazil, Argentina, Mexico, Chile and Colombia, along with Thai operators.

Jefferson Santos, the TAT representative to South America, said there is a huge community of LGBT (lesbian, gay, bisexual, transgender) people in Latin America, especially in Brazil, which has 20 million LGBT people.

“We aim to promote Thailand as a LGBT-friendly destination and show them a safe tourism space by participating in the LGBT travel forum in Sao Paulo, Brazil this June,” Mr Santos said.

The TAT will also host the LGBT+ Travel Symposium 2019 during Sept 5-6, he said.

The Latin American market is not large but is emerging and has strong potential, said Runjuan Tongrut, the TAT’s executive director for the Americas.

Last year, 202,106 tourists from Latin America visited Thailand, generating B15 billion. The top three source countries were Brazil, Argentina and Mexico.

The TAT meeting was expected to create business ties to help achieve a projection of 220,000 arrivals from the region this year.

Before the trade meeting, the TAT attended World Travel Market Latin America 2019 in Sao Paulo last month. The agency also held a tourism roadshow in Buenos Aires in late April to showcase Thai tourism.

Ms Runjuan said many tourists from Latin America expressed interest in visiting Thailand during the fair to experience different cultures and traditions.

BRITISH INTERNATIONAL SCHOOL, PHUKET

Thailand has many beautiful beaches and numerous islands and cliffs that are unlike the environs in Latin America. Moreover, Latin Americans are excited to try Thai foods and seasonal fruits, especially mangoes, which are juicier and sweeter than those cultivated in Latin America, Ms Runjuan said.

“Even though they have to fly for 30 hours because there is no direct flight from Thailand to Latin America, they want to visit us as part of a once in a lifetime experience,” she said.

Apart from the LGBT market, families, independent travellers and honeymooners are also targeting the Latin American market.

Families normally travel in July or during school breaks, while independent travellers, particularly millennials, can travel abroad year-round.

“Honeymooners who consider Thailand an exotic dream destination are one of our key tourist markets,” Ms Runjuan said. “The TAT also invited Latin American tourism operators to the Amazing Thailand Romance Trade Meet earlier this year.”

The Tourism and Sports Ministry said Thailand welcomed 57,450 tourists from South America in the first quarter of 2018, generating B4 billion.

 

Read original story here.

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

CAPTCHA

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Running Empty: Water officials to splash B277mn on private sources as reservoirs fail to fill

No wonder: over population, human greed, not match care about the environment, deforesting, cut down...(Read More)


Running Empty: Water officials to splash B277mn on private sources as reservoirs fail to fill

As Timy asked the question many times without getting any official answer,wouldn't it be about t...(Read More)


Running Empty: Water officials to splash B277mn on private sources as reservoirs fail to fill

Self shoulder patting paper tiger officials with dramatic water amount figures ( up to the exact cub...(Read More)


Phuket hotels caught in fallout from unsustainable boom

Another fine piece from the King of the buzz word. Buzz Barnett. However, he does tend to blow whic...(Read More)


Phuket hotels caught in fallout from unsustainable boom

What wonderful flowery gobbledygook from Mr. Barnett. Didn't understand a word of it....(Read More)


Student killed by electrocution in Phuket public park under investigation

My deepest condolences to the family. To them I give this advice. Don't tolerate the various so-...(Read More)


Mounting dugong deaths cause alarm

More examples of Thailand killing off it's natural resources. And...100 black tip sharks!...not...(Read More)


Phuket tourism accommodation pipeline spikes with 55 new hotels under development

Of course...leave it to the hotel advocate to paint a rosy picture in order to support the current b...(Read More)


Running Empty: Water officials to splash B277mn on private sources as reservoirs fail to fill

I asked the question many times...if all areas were supplied with water before the blue barge and pu...(Read More)


Surin Beach lifeguards coming next week, says MaAnn

We can see the primary concern of Maann is to deflect well deserved criticism. The lifeguard situati...(Read More)