Kata Rocks

TAT targets Eastern European market in bid to boost yacht tourism

PATTAYA: The Tourism Authority of Thailand (TAT) aims to increase yacht tourism from Europe, especially from landlocked Eastern European countries.

By Bangkok Post

Saturday 8 June 2019, 10:00AM

The Ocean Marina Yacht Club in Pattaya. The TAT is promoting yacht tourism after getting many enquiries from Europeans. Photo: Bangkok Post

The Ocean Marina Yacht Club in Pattaya. The TAT is promoting yacht tourism after getting many enquiries from Europeans. Photo: Bangkok Post

Srisuda Wanapinyosak, Deputy Governor of International Marketing for Europe, Africa, the Middle East and the Americas at the TAT, said yacht tourism is growing and Phuket is a hot destination.

She said the TAT is targeting several countries with strong potential in Eastern Europe, namely the Czech Republic, Hungary and Poland.

Even Italy, a country famous for yacht tourism, will receive attention from the agency.

“Our TAT office in Prague received many enquiries from Czech residents about the possibility of sailing on yachts to visit Thailand,” Ms Srisuda said.

Travellers holding boating licences have cruised their own yachts or chartered ships to the Gulf of Thailand and the Andaman coast, where Phuket has several marinas such as the Royal Phuket Marina, Phuket Boat Lagoon and Royal Ao Po Grand Marina.

Phuket reports some 1,500 yachts and cruisers embarking at local berths each year.

The TAT will also arrange activities for tourists to experience the local lifestyle, such as riding long-tailed boats in canals during their stops to learn about local life.

Eastern Europe is a strong market, with arrivals from the region growing to 523,000 visitors last year, up 9% from a year earlier.

Tourism receipts from the region grew by 23% to B36 billion. Based on statistics of the Tourism and Sports Ministry, some 11 billion baht of the bills went to hotels and accommodation, followed by food and drinks (B8.2bn) and souvenirs (B7.3bn).

Ms Srisuda said several travel operators from Eastern Europe participated in Thailand Travel Mart Plus (TTM+) 2019, which ended in Pattaya yesterday (June 7).

Some emerging markets in attendance at the event included South Africa, Brazil, Argentina, Venezuela, Latvia, Kyrgyzstan and Kazakhstan.

The TAT is also striving for other marina tourism products, including cruisers.

But Ms Srisuda acknowledged that Thailand needs to speed construction of dedicated ports for embarking cruise ships, which now have to dock at cargo container ports.

“There are cruise lines in the US that have expressed an interest in adding Thailand to their travel itineraries, but they want Thailand to improve port facilities for travellers,” she said. “They also want the TAT and locals to provide attractive onshore tour packages when passengers alight.”

Ms Srisuda said that while Thailand’s tourist figures are on track to reach 41 million visitors this year, several markets have encountered challenges, such as the Brexit crisis which has caused tourists from the United Kingdom to become more price-conscious.

Considering this condition, the TAT has joined with Thai restaurants and airlines to offer value-added tourism packages under the “Thailand For More” campaign in London from June to August.

The agency also plans to use marketing promotions to attract arrivals from emerging markets in Africa and South America that have no direct flights to Thailand.

The TAT is working with leading airlines in the Middle East such as Qatar Airways and Turkish Airlines, enabling passengers to have a special stopover in Qatar and enjoy a one-day trip before or after their Thailand vacation.


Read original story here.



Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters

BenPendejo | 09 June 2019 - 18:55:36

Maybe that is what they can do with the Phoenix...clean it up for use as a low-budget yacht trip option.  Drive them up to Kamala so they can see all the trash and sewage in the bay, take them to lunch in a Bangle Bar...then send them back to their hostel in Patong.

Foot | 08 June 2019 - 18:13:24


Have a news tip-off? Click here


Phuket community
No animal cruelty at Phuket Zoo, say officials

Herein lies the problem. The officials that do the inspections are either paid for their favorable r...(Read More)

Fast & Furious 9 to take on Phuket roads

As if there aren't enough fast and furious drivers already on the roads in Phuket, now to glorif...(Read More)

No animal cruelty at Phuket Zoo, say officials

For a country that finds no sign of prostitution in Pattaya, not finding cruelty at the zoo is hardl...(Read More)

No animal cruelty at Phuket Zoo, say officials

“No evidence of animal cruelty has been found.”. Just in the same way than Thai police can make...(Read More)

No animal cruelty at Phuket Zoo, say officials

This is similar to the police walking along Bangla Road recently and reporting that "nope...ain...(Read More)

No animal cruelty at Phuket Zoo, say officials

That concrete cell that the tiger is shown in should be considered as cruelty to animals. What a ho...(Read More)

Fast & Furious 9 to take on Phuket roads

what ever anybody in Thailand is planing or doing - for mister kurt it is negativ!! ...(Read More)

Phuket Opinion: Bitter pill

We can ask General Pom Prawit to which hospital in Switserland he went for heart surgery and go goes...(Read More)

Two suspects arrested after fatal motorcycle-taxi brawl

In BP I red that the 2 motorcycle groups were illegal! How is that possible without police knowledge...(Read More)