According to deputy government spokeswoman Lalida Persvivatana, people who already hold gold valued above the threshold as of the end of January are allowed to sell their existing holdings without any time limit, reports the Bangkok Post.
She said the central bank introduced regulations for gold trading on online platforms settled in baht to tighten oversight of high-value transactions, enhance transparency, and reduce risks to baht stability.
A key measure is a transaction cap of B50 million per person, per platform, per transaction, applicable to platforms that settle in baht, Ms Lalida said. This does not cover transactions settled in US dollars, traditional gold shops, gold-saving platforms that do not allow selling, or trading in the futures market.
However, investors who held gold worth more than B50mn as of Jan 30, 2026, are allowed to sell their existing holdings without any time limit.
Additional trading rules were introduced for online gold platforms settled in both baht and US dollars.
Under the new requirements, the use of third-party accounts to receive or make payments is strictly prohibited, and all transactions must be conducted through electronic payment systems.
Full payment is required for every trade, with net settlement no longer permitted. Buyers must take physical delivery of the gold themselves.
In addition, gold may be sold only when the seller already holds the gold in the system and payment has been completed, effectively banning short selling.
She said the measures are intended to reduce baht volatility and raise standards for gold trading. The transaction cap applies only to retail customers and does not cover gold traders or related manufacturers.
Retail customers whose transactions do not exceed B50mn will not be affected, Ms Lalida said.
"The government supports the central bank’s approach to enhancing transparency in financial transactions and safeguarding economic stability, which strengthens long-term confidence in the country’s financial system," she said.
Siriluck Pakotiprapha, vice-president of research at Hua Seng Heng Futures Co, said the measures were announced previously by the central bank and major gold traders are ready to comply.
“Only the transaction cap of B50mn is a new requirement, with compliance from Mar 1. Online gold trading can continue without any limitation,” she said.
“We acknowledge these measures are aimed at tackling money laundering and curbing baht volatility, and we stand ready to comply."
Such measures could help stabilise the Thai currency to a “certain degree”, as gold traders maintain gold imports are not a major factor driving the baht’s strength, Ms Siriluck noted.
“The major factors driving the baht’s movement are the US dollar and foreign inflows, which have grown substantially following the Feb 8 election,” she said.