The popular Facebook page ‘Page E So Khia Khao 3’ shared a post yesterday (July 22) about the Stir-Fried Lotus Lai with Shrimp dish offered by Suan Indy Seafood in Soi Kruwattana (Soi Palai 2).
The post revealed that the dish was priced at B550 per plate, a cost that many commenters deemed exorbitant. The restaurant’s combative response to the criticism only added fuel to the fire.
The controversy quickly gained traction, with numerous social media users expressing their discontent. Some even called for the Revenue Department to investigate the restaurant, implying that the high prices suggested significant profits.
Comments included sarcastic suggestions for the restaurant to add even more extravagant menu items, such as “blackchin fish” [the invasive species now making national news] and “ingredients from heaven”, highlighting the perceived absurdity of the pricing.
In response to the backlash, the owner of Suan Indy Seafood posted a 2.23-minute video clip. In the video, the owner defended the pricing by explaining that the shrimp used in their dishes are fresh daily and of high quality. The owner specified that the restaurant uses 12-15 large shrimp per kilo and serves seven shrimp per plate, amounting to approximately half a kilo.
Following the owner’s clarification, social media reactions remained mixed. Some users showed support, agreeing that the price was justified given the quality and freshness of the seafood. They also praised the taste of the food.
However, others continued to argue that the price was too high and criticised the restaurant’s aggressive response to customer inquiries, suggesting that a more courteous approach would have prevented the drama.
The incident highlights the challenges restaurants face in justifying their pricing and maintaining good customer relations in the age of social media. As the debate continues, it remains to be seen how the restaurant will navigate the ongoing scrutiny.