With the vast country stretching across 11 time zones, polls opened in the Russian far east at 2000 GMT on Saturday (3am Sunday, Phuket time) and will close in Kaliningrad, the country’s exclave in Europe, at 1800 GMT on Sunday (1am Monday, Phuket time).
With Putin not facing any serious challenge to his rule, the Kremlin is seeking high participation to give legitimacy to his inevitable fourth term.
Since taking power 18 years ago, Putin has stamped his total authority on the country, silencing opposition and reasserting Moscow’s lost might abroad.
Polling at around 70%, the macho leader is sure to extend his term to 2024 despite a lacklustre campaign and his refusal to participate in televised debates.
Putin has sought to use the election run-up to emphasise Russia’s role as a major world power, recently boasting of its “invincible” new weapons and continuing Moscow’s support for the Syrian regime in a bloody civil war.
Rising tensions with the West over the poisoning of former double agent Sergei Skripal in Britain, and new sanctions from Washington over alleged election meddling, strengthen the impression of a Russia at loggerheads with the rest of the world.
“In America and Europe, they are trying to make us bend over and kneel, but we’re still standing,” Sergei Babayev, a 55-year-old transport manager, told AFP in central Moscow shortly ahead of the vote.
“They promised us a crisis and we stuck it out. That’s Putin’s main quality – he is at the core of our state.”
Today also marks exactly four years since Putin signed a treaty declaring Crimea part of Russia following its annexation from Ukraine, an action that led to the war in the east of the former Soviet state.
In retaliation, Kiev said Russians living in Ukraine will not be able to vote as access to Moscow’s diplomatic missions will be blocked.
Putin, who has run under the slogan “a strong president – a strong Russia”, has declined to take part in televised debates and shot no new material for his own campaign advertisements.
He is standing against seven other candidates, including millionaire communist Pavel Grudinin and former reality TV host Ksenia Sobchak, but none are polling more than 8%.
One of the more memorable moments from the campaign came during a debate when Sobchak threw a glass of water over the ranting ultra-nationalist candidate Vladimir Zhirinovsky, prompting him to call her a “prostitute” and a “mad fool”.
Putin’s most vocal opponent, the anti-corruption campaigner Alexei Navalny, has been barred from standing for legal reasons and has called on followers to boycott the election he says is a sham.
Authorities, however, are seeking a high turnout to add greater legitimacy to a new term for Putin, who is already Russia’s second-longest serving leader since Joseph Stalin.
“These are not quite the elections we see in Western countries,” Stepan Goncharov of the independent Levada Center pollster told AFP.
“People are put in a situation where they have no one to choose from,” he said.
“If they want to express their disapproval, then they don’t turn out. They think of it as a vote of confidence (in Putin).”
There has been a particular focus on the youth vote, with prizes offered for the best selfies taken at polling stations and a sexually charged online campaign that brands the election as “for adults only”.
Meanwhile, students in several cities have been warned they may face problems in examinations or even expulsion if they do not turn out to vote, according to liberal newspaper Novaya Gazeta.
Heads of schools and state enterprises have put pressure on their employees to vote, as in previous elections, in some cases telling workers they should bring in a list of names of friends or relatives who were also going to the polls.
Overall turnout is expected to be between 63% and 67%, according to official pollsters.
The run-up to Russia’s last presidential election in 2012 was marked by protests across the country against Putin’s return as head of state after four years as prime minister.
But those demonstrations were quashed and once he was back in the Kremlin a crackdown followed, with activists arrested, the Pussy Riot rock band jailed and draconian new laws criminalising popular protest passed.