According to the TAT Phuket Office, tourism during the festival period from Oct 21-29 is expected to surge, marking a strong recovery for the island’s tourism sector. The TAT projects 634,787 visits in total, generating estimated revenue of B22.03bn.
Data compiled by the TAT’s Tourism Intelligence Center as of Sept 24, 2025, shows that hotel occupancy remains robust ahead of the festival, TAT Phuket confirmed.
A survey covering 30% of hotels in Phuket’s main tourist areas found 104,268 rooms across 1,883 properties, with an average occupancy rate of 81.29% and an average length of stay of 4.35 days, TAT Phuket reported.
Foreign visitors are expected to make up the majority, accounting for 436,548 visits and generating approximately B19.69bn in tourism income. Thai tourists, meanwhile, are projected to contribute 198,239 visits, bringing in an estimated B2.34bn.
The Phuket Vegetarian Festival – known for its rituals, parades and strict vegan diet observed by devotees – is one of the island’s most significant annual events, attracting both domestic and international tourists each year.
This year’s festival will take place from Oct 21–29 at Chinese shrines across the island, with a full schedule of ceremonies and street processions expected to draw large crowds throughout the week.