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Phuket touted as a ‘Metaverse City’

PHUKET: The Minister of Tourism and Sports and Minister of Digital Economy and Society was in Phuket yesterday (Mar 11) to lead discussions on the vision of establishing Phuket as a “Metaverse City”.

tourismtechnology
By The Phuket News

Saturday 12 March 2022, 01:56PM


Phiphat Ratchakitprakarn was the keynote speaker at an event hosted at Boat Lagoon Resort focused on “Transforming Thai tourism using technology” and creating Thailand’s first Metaverse City in Phuket.

Pichet Panapong, Deputy Governor of Phuket, opened the event, describing the further tourism potential and aspirations of Phuket as a leading destination.

He was then joined on stage by Wichai Thongtang, Chairman of Bitkub World Tech Co. Ltd, and Mr. Jirayut Sub Sri Sopha, Founder and Chief Executive Officer of Bitkub Capital Group Holdings Co, Ltd.

Further discussions involving officials and industry experts centred around promoting tourism and wellness with digital technology and how by applying technology tools of the future such as artifical intelligence (AI), augmented reality (AR) and virtual reality (VR), Phuket can become a leader in the field.

Phuket has been chosen as the pilot project to become the nation’s first Metaverse City because of its reputation as a leading tourism pronvince, often referred to as the “Pearl of the Andaman”.

According to the xrtoday website, “The notion of the metaverse – recently propelled into the mainstream by Facebook’s rebranding as Meta – will transform how we inhabit the world around us... the metaverse can be defined as a simulated digital environment that uses augmented reality (AR), virtual reality (VR), and blockchain, along with concepts from social media, to create spaces for rich user interaction mimicking the real world.”

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Seoul announced last year that it aimed to become the first city to enter the Metaverse where, according to Euronews, it “intends to create a virtual communication ecosystem for all areas of its municipal administration. This would include economic, cultural, tourism, educational and civic service, in three stages.

“If this project becomes a reality, Seoul citizens will soon be able to put on their VR headsets to meet city officials for virtual consultations. They will even be able to attend mass events.”

Given the right levels of development support and promotion it is believed Phuket has the potential and ability to harness digital innovation methods to follow a similar path to its South Korean counterpart and continue to advance as a leading tourism destination.

No financial figures or cost projections were mentioned although Seoul has reportedly invested KRW 3.9 billion (B101bn) into its efforts already so significant funding would be required to even get the project off the ground.

Earlier yesterday, Mr Phiphat visited the area in the north of the island that has been designated for the construction of the Andaman International Sports Complex and Training Center.

Mr Phiphat was joined by Dr. Kongsak Yodmanee, Governor of the Sports Authority of Thailand, yesterday morning around 10am as they surveyed the area by boat.

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CaptainJack69 | 13 March 2022 - 11:52:34

Wait, the minister of tourism and the minister of digital economy are the same person? Why not have the minister of education also responsible for hospitals? Because you're actually serious about running hospitals, that's why.

Capricornball | 13 March 2022 - 10:38:03

Yeah, sure, Phuket the big techno giant, like putting up the traffic cams that worked for about 1 month, or the tsunami warning system that didn't work, or the numerous travel apps that were nightmares around the world. I think these stooges just sit around thinking of how they can get huge budgets approved by their corrupt buddies so they can all pilfer the loot.

Kurt | 13 March 2022 - 10:22:01

Smart City given up, the new fantasy jobs justification is...  Metaverse City. How one can survey a proposed Metaverse City by boat is a mistery. Well, enjoy dreaming about trying copy-copy Seoul. Look out for next fantasy project.

Kurt | 13 March 2022 - 10:08:29

And they keep drumming on 'Tourism', not learned the past years how vulnerable 'The Pearl of Andaman' is by putting everything in 1 basket. And, Phuket is already many years no Pearl anymore. Phuket is a C & C island by now.  ( Concrete slump & Cartels). Gone is the 'Pearl Glory'.

JohnC | 13 March 2022 - 09:13:28

55555555555555. Phuket to become a leader in the field!! So far the only thing they can claim to be a leader in is the amount of cronyism and corruption present.

SEC2 | 13 March 2022 - 08:15:55

What happened to the Smart City?

Fascinated | 12 March 2022 - 18:53:32

Geez they really believe their own hype don't they!

Nasa12 | 12 March 2022 - 15:12:41

555555 Phuket as a “Metaverse City” when year 2100. 

 

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