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Phuket Tourist Association tells hotels not to raise prices; be honest in marketing

Phuket Tourist Association tells hotels not to raise prices; be honest in marketing

PHUKET: The Phuket Tourist Association (PTA) has warned hotels and other providers of accommodation in Phuket against taking advantage of the government’s subsidy in the We Travel Together campaign by increasing their prices despite receiving a subsidy.

By National News Bureau of Thailand

Wednesday 22 July 2020, 08:00AM

PTA President Bhummikitti Ruktaengam. Photo: NNT

PTA President Bhummikitti Ruktaengam. Photo: NNT

PTA President Bhummikitti Ruktaengam has addressed reports of price gouging at some hotels, making the final price guests have to pay higher than previously promoted, reports state news agency NNT.

Mr Bhummikitti said hotels are implementing different pricing structures, saying that reports of price gouging may actually be from the sale of hotel vouchers, not from actual bookings.

However, hotel operators should use simplicity and honesty in their marketing campaigns, especially during the current crisis, by transparently disclosing the actual full prices, and the final price guests will have to pay with the subsidy from the government subtracted, Mr Bhummikitti said.

With its economy relying heavily on tourism, Phuket province is facing an unprecedented crisis due to the COVID-19 pandemic, NNT admitted.

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With 14 million visitors last year generating B440 billion revenue, the present lack of tourists has already caused some B200 billion in damage to the local economy, according to PTA, the report noted.

The association expects the island province can at best generate B120 billion in revenue this year, if international tourists still cannot visit before the end of the year.

Given this situation, Phuket is now shifting its focus to domestic travelers. Some 35 tourism businesses in Phuket will be staging a travel fair at Siam Paragon shopping mall in Bangkok from July 20 to Aug 2, offering tourism packages at special prices, as well as local delicacies, emphasising to the general public that Phuket is now ready and eager to accept tourists, the report said.

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Kurt | 23 July 2020 - 11:15:58

@CaptainJack69.  'Confusion creating' is a great thing in LOS. If it goes wrong than 'we' have a misunderstanding or another ministries fault, which actually shuffles that fault forward to next party, ( many involved) and so on. That is the way matters die out.

CaptainJack69 | 23 July 2020 - 01:20:25

This subsidy can only lead to confusion. If a hotel is advertising discounted rates or special offers then that's not the base rate that the gov. scheme will be given. People will see that and wont understand that hotel rates vary greatly depending on where you look (and who you are) and will rush to post their shock and horror on their social media soap box of choice.

LALALA | 22 July 2020 - 15:09:10

You are correct Kurt. I drove through Rawai/Nai Harn at around 11 this morning and its a quite apocalyptic scenario I would say. 
Domestic tourism will not save Phuket by any means but the campaign will be declared a success in any case, thats about honesty... face saving BS, nothing else.

Kurt | 22 July 2020 - 12:08:12

Don't raise prices, be honest. Of course 'we' will be honest, we always are, right? And we welcome expected 50,000 Thai tourists to Phuket. It will be a great help for the now poor and hungry Thai part of the inhabitants here.. Drove last night through ghost towns Karon, Kata, Rawai, Naiharn. Hope for coming tourists that the shops, etc. there by than will open to spend their money.


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