The three-day festival will be held from July 24-26 at Phuket Gateway in Mai Khao, Thalang.
PPAO President Rewat Areerob said the event is designed to drive tourism through music, art and cultural activities while creating new experiences that showcase Phuket’s identity as a world-class tourist destination.
He said the festival forms part of the PPAO’s broader strategy to encourage year-round tourism and support the grassroots economy by creating business opportunities for local entrepreneurs.
Held under the theme ‘Sugar Candy’, the festival will transform the Phuket Gateway site into a colourful ‘Candy Land’, combining live music, art installations and lifestyle activities.
The event will feature two performance stages, with a main stage focusing on major concerts and entertainment, while a garden stage will offer a more relaxed atmosphere with folk and acoustic performances.
Scheduled performers include Atom Chanakan, Pujan Longmike and Ratchayothin on the main stage, while Waiwit and Watcharawalee are among the artists set to appear on the garden stage.
Organisers have also planned a range of family-friendly activities, including craft workshops, handmade goods, coffee and bakery stalls featuring local products, and more than 140 food vendors offering a wide selection of local cuisine.
Other attractions will include themed photo zones, balloon displays and the ‘Candy Costume Contest 2026’, with organisers expecting the festival to generate additional spending for local businesses while promoting Phuket as a leading destination for creative tourism.
The PPAO has invited residents and visitors from across Thailand and overseas to attend the festival and experience Phuket through music, art, culture and food.