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Phuket property company forges ahead on short-term rentals

PHUKET: A Phuket property management company is proving that short-term rentals done right can build a solid platform for growth, on which the company is now expanding.

propertytourismeconomics
By The Phuket News

Sunday 4 March 2018, 10:00AM


Holiplanet today manages a real-estate portfolio worth US$23 million (B720.3mn). The group generates more than 23,000 bookings a year, explains Manager Marc Partiti. Photo: Holiplanet

Holiplanet today manages a real-estate portfolio worth US$23 million (B720.3mn). The group generates more than 23,000 bookings a year, explains Manager Marc Partiti. Photo: Holiplanet

Holiplanet, as in “Holiday Planet”, today manages a real-estate portfolio worth US$23 million (B720.3 million). The group generates more than 23,000 bookings a year and grows by approximately 40% each year, explains Manager Marc Partiti.

Launched in Phuket in 2007 under the brand name Easyhome, the Holiplanet Phuket branch provides owners with a turnkey service: takes care of property set-up, photo shoots, promotion of property through digital and traditional channels, and recruits and coordinates service staff and welcomes guests.

“All this in exchange for a percentage on rents. There are no fixed costs, therefore it is like entering into a partnership with the owner,” Mr Partiti explains.

“Thanks to our formula, the owner significantly increases the return on investment (ROI), generating an income difficult to reach with the classic rental formulas,” he adds.

“Through short-term rentals the owner does not have to commit for long periods, he can continue to propose the property for sale (he if wishes to sell) without the risk of compromising the sale due to long-term tenants.”

The success has not come overnight, Mr Partiti admits.

“Holiplanet is an international real estate group that has been involved in the construction and management of holiday homes for over 15 years. Our experience in the field of temporary rentals is now available to owners of apartments, villas and accommodation facilities.

“If you own a property and would like to generate an income from it, we will organise everything for you, from basic set up to photo shoots, web and real estate agent marketing, tourism fairs and advertising on the most popular travel channels. We employ and train professional staff, host your guests to the highest standard and most importantly ensure we keep your property in excellent conditions.”

New Paths Retreat

Most importantly, if the property has a rental potential, management costs are reduced to zero, Mr Partiti emphasizes.

“Holiplanet covers the costs of marketing, cleaning, gardening, pool maintenance and more. This new formula eliminates the fixed costs of property management and ensure the owners that the management company is committed to improve the marketing performance as Holiplanet compensation is exclusively performance-based,” he notes.

“We also offer to take properties on long-term basis to sublet on the short-term market. This also ensures owners that we keep their property in impeccable conditions as to be successful on the short-term market properties need to be in excellent condition or else negative reviews can occur.”

The group currently promotes more than 400 properties in Phuket and Bangkok. “And we take care of the direct management of more than 40 villas and private apartments,” Mr Partiti notes.

We actively collaborate with developers and travel agents.

Looking to the future, Mr Partiti explains, “We want to increase our property portfolio, improve the capillarity on the island. We are opening an office in Surin, we are already based in Rawai and Layan.

“In 2018 we will launch the ‘experiences’ program for the sale of complementary services (tours, excursions, etc.), and we are planning to launch a franchise program to open branches in other areas.”

 

 

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Winfield | 24 March 2018 - 17:51:30

This is not editorial of any interest. It is an advert about a company that is breaking the law regarding daily rentals of condominium units. Phuket News did an editorial on the exact topic about a year ago. Times must be tuf in the publishing business when a 'newspaper' starts selling their editorial directly or indirectly with such stories. 

DeKaaskopp | 05 March 2018 - 17:10:14

Since when claims Thailand there is no prostitution? Downplaying it doesn't mean a complete denial.
One commenter is right:Never listen to generalisations.I'm very happy with my property too.No problems at all!

malczx7r | 05 March 2018 - 14:15:35

Call me cynical but a country that claims there is no prostitution doesn't give me much faith in anything they claim!

ematt | 05 March 2018 - 09:23:06

Everyone is entitled to their opinion, no matter how misinformed.

Personally I purchased property in Thailand ten years ago, it is very well constructed, and I could not be happier with my purchase. 

"Never listen to generalisations." 

Kurt | 04 March 2018 - 22:35:00

Tell me: 
If property has rental potential costs are reduced to zero. How?
Entering Partnership with owner? How?
Launch a franchise program? How? Is that legal with foreign owned property?
And what is here 'short time rental' ?

Seems we sudden get heaven on earth in renting out our properties. Where I go to stay?

malczx7r | 04 March 2018 - 17:04:46

Just go and look how they are constructed, never buy a property in Thailand, solid advice from the previous commentator.

Jor12 | 04 March 2018 - 16:59:06

Strange though that the article does not see it that way, nor do the thousands of investors. Perhaps they are more intelligent than some.  

Fascinated | 04 March 2018 - 15:08:43

Nice advert! 

Pinot | 04 March 2018 - 11:28:05

Unless the condo has a hotel license, rentals of less than 30 days are illegal. Now tell us about your short-term rental program. People actually buy condos thinking they're an investment. They're a terrible investment no matter how you look at it. Condo development has doomed Phuket's environment. Never buy property in Thailand.  

bojon | 04 March 2018 - 11:03:33

What is meant by short-term rentals? Have earlier read that the hotels are against that villas are used as a hotel for rentals of some days or a week, but a private property owner should only rent his house for at least a month, I am told. What is correct and lawful?

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