The festival, to be held from Apr 3-5, will unfold under the theme ‘BLOOM’, symbolising the flourishing of Peranakan, or Baba-Nyonya, art and culture as Phuket seeks to elevate its status as an international festival destination.
At a press conference at Phuket Merlin Hotel earlier this week, Phuket Provincial Administrative Organisation (PPAO) President Rewat Areerob said the event is designed to showcase Phuket’s unique cultural identity on the world stage while generating sustainable income for local communities.
“The Phuket Peranakan Festival is a key mechanism in driving the creative economy and promoting Thailand’s soft power through local identity,” he said.
The three-day event will feature a series of high-profile cultural activities, including an international grand parade through Phuket Old Town, contemporary Peranakan performances, and cultural showcases from more than eight countries, including Indonesia, Singapore, Malaysia, Vietnam and India.
A major highlight will be a headline performance by Thai artist Nipaporn Boonyaliang, better known by the stage name ‘Kratae R-Siam’ or ‘KT-Kratae’, expected to draw large crowds to the main stage near the Charter Bank intersection.
Final preparations for the festival have been underway since at least Mar 20, when Deputy Mayor Chalam Atthatham chaired a planning meeting at Sino House Hotel with representatives from government agencies, the private sector and cultural organisations, including the Thai Festival and International Event Promotion Association (TIEFA) and the Peranakan Association of Thailand.
Officials said the festival will blend traditional and contemporary elements in a “crossing culture” format aimed at broadening its international appeal while preserving Phuket’s heritage.
Events will begin on Apr 3 with an international cultural exchange conference titled ‘NOW Peranakan & Culture’, along with a welcome reception for overseas performers. The following day will see the main parade take centre stage in Old Town, followed by concerts and cultural performances. Activities will conclude on April 5 with additional international dance performances at Saphan Hin and the popular Lard Yai market.
Organisers say the festival not only promotes tourism but also encourages community participation, ensuring that local residents play a central role in presenting their heritage.
With its mix of vibrant street parades, cultural exchanges and modern entertainment, this year’s ‘BLOOM’ edition is expected to further cement Phuket’s reputation as a leading cultural tourism hub in the region.