The target areas were confirmed at a working group meeting chaired by Phuket Deputy Governor Suwit Phansengiam at Phuket Provincial Hall earlier this week.
Under the project, creative activities will be held at the Chartered Bank Intersection in the Phuket Old Town area; at Khon Dee Market in Thalang District; and at Kathu Shrine and Kamala Market in Kathu.
The meeting brought together representatives from multiple sectors, including Phuket Provincial Culture Officer Puangphaka Chaowai, Phuket Provincial Cultural Council President Somsak Sophanon, and working group members from government agencies, the private sector and the public.
Officials said the project is being implemented in line with the Ministry of Culture’s national policy under Culture Minister Sabida Thaiseth, which focuses on religion, art and culture through the vision of ‘Preserving, Creating, and Leading Thai Culture Towards a Sustainable Future’.
The policy is being driven under the ‘Thai Thai’ concept, which aims to use cultural power to generate real economic value by developing new cultural spaces branded as ‘Unseen Thai Thai’. The spaces are intended to function as living cultural hubs for learning, artistic expression, lifestyle activities and the transmission of local wisdom at the community level.
The project will be developed across four key dimensions: Traditional Thai, focusing on the preservation and transmission of local wisdom, arts, traditions, handicrafts and cuisine; Contemporary Thai, providing space for artists and younger generations to express modern creativity rooted in Thai culture; Experiential Thai, offering hands-on cultural learning activities for residents and tourists; and Connecting Thai, which aims to build cultural networks linking districts, provinces and regions.
Provincial officials said the overall goal of the project is to establish creative cultural spaces in every district, support the creative economy, and improve quality of life while delivering measurable outcomes from the “Thai Thai” policy.
The project is scheduled to run from January to March, with each district planning to host two events during the period. Authorities noted that the initiative has already received a positive response from the public, with further details on individual activities to be announced by the relevant district organisers.