The two-day auction, held at the Royal Phuket City Hotel on Saturday and Sunday (July 11-12), generated a combined B45,018,586 for the Road Safety Fund.
The main ‘KhorTor 9999’ series, promoted as meaning ‘Treasure of the Rich, Abundant Wealth’, attracted the strongest bidding. The auction of 301 registration numbers on Saturday raised B30,183,670.
A second auction on Sunday featuring special registration numbers in the KhorChor, KhorGor, KhorJor, KhChoh and KhorTor series generated a further B14,834,916.
The Phuket Provincial Transport Office thanked everyone who took part in the auction, expressing its appreciation to bidders for supporting the fundraising effort.
The auction was officially opened by Deputy Director-General of the Department of Land Transport Cheep Nomsean, who was joined by PLTO Chief Adcha Buachan, government officials, private sector representatives and registered bidders.
Mr Cheep said the annual auctions provide a transparent and fair opportunity for motorists to bid for sought-after registration numbers while raising funds for road safety initiatives.
All proceeds will be paid into the Road Safety Fund, which supports road accident prevention campaigns, assistance for crash victims and the provision of equipment for people disabled in road accidents.
The auctioned plates feature a special graphic depicting Laem Promthep, one of Phuket’s best-known landmarks, giving successful bidders a distinctive registration plate while promoting the island.
Before the auction began, Adcha said Phuket had already held 22 premium registration plate auctions, raising a combined B446.24mn for the Road Safety Fund.
This year’s event combined traditional in-person bidding with an online auction system, allowing participants to bid remotely while maintaining transparency throughout the process.