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Phuket launches ‘Fruit Festival’

PHUKET: The Phuket Provincial Commerce Office has launched a campaign to promote fresh fruit sold across the island at special low prices.

agricultureeconomics
By The Phuket News

Tuesday 3 May 2022, 03:29PM


Phuket Commerce Chief Woranit Aphiratjirawong and staff from the Phuket Commercial Office launched the campaign, called the “Commercial Fruit Festival 2022”, with a small opening ceremony yesterday (May 2).

Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit joined the event by video conference call from his location in front of Central World, Bangkok.

“This campaign is intended to stimulate fruit consumption in the domestic market and increase distribution channels for farmers, as well as alleviate the problems of marketing and fruit prices from the production period to the market,” Ms Woranit explained.

The campaign comes amid rising prices for fresh fruits, and a frenzy of media hype especially over mangoes, following Thai teen rapper Milli, real name Danupha Khanatheerakul, performing on stage at Coachella 2022 promoting the popular Thai dessert mango with sticky rice.

 

The ‘Fruit Festival’ will see fresh fruit ‒ especially durian, mangoes and pineapples ‒ sold at low prices from May 2-8. Pineapples are being sold at B10 each, durian at B150 per kilo and mangoes at B100 per 3kg.

 

The fruit festival is being held at two locations: in front of the Phuket Commerce Office on Montri Rd in Phuket Town from 9am-4:30pm each day; and at Chillva Market in Samkong from 5pm-11pm each night.

 

“We have brought in cooperation from the Bureau of Weights and Measures District 2 office, which has been testing vendors’ scales to make sure they are accurate to ensure that consumers can purchase products with fairness as well,” Ms Woranit noted.

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Kurt | 05 May 2022 - 00:55:55

@ematt, I commented about all kind of 'festivals'. Not just about fruit festival.  All these 'festivals' are just simple markets only. Nothing wrong with that. But actually just ment to justify Phuket Commercial Officialdom jobs.

ematt | 04 May 2022 - 16:57:05

A fruit festival, and Kurt complains. LOL.  Seriously Kurt, and I mean this -- try finding a hobby or something.

Kurt | 04 May 2022 - 10:41:18

They pull day after day all kind of 'festivals' out of the closet, just trying to massage foreigners to fly to Phuket for village square happenings. Summer festivals in Europe are real festivals. TAT should go there and learn something about it. The only succesful ,environment damaging, festival/party is the regular Full Moon party on koh Phanga.

JohnC | 04 May 2022 - 09:26:09

How sad our world is becoming when a mediocre teenage girl eats mango and sticky rice on stage and it become some of the biggest news in the country. Media outlets must be so hard up for interesting stories to publish.

 

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