The Phuket News Novosti Phuket Khao Phuket

Login | Create Account | Search

Phuket Hotels Association welcomes new leadership team

Phuket Hotels Association welcomes new leadership team

PHUKET: The Phuket Hotels Association, a non-profit organisation with 72 member properties, has embarked on an exciting new era with the appointment of a new senior leadership team.

By The Phuket News

Tuesday 14 December 2021, 11:45AM

Bjorn Courage and Sumi Soorian.

Bjorn Courage and Sumi Soorian.

Bjorn Courage, General Manager of the InterContinental Phuket Resort, who has more than 25 years of experience in the hospitality industry, has been named as the Association’s new President of the Phuket Hotels Association, succeeding founding President, Anthony Lark, ex General Manager of Amanpuri, Trisara, and now Executive Director at HMD, Shinta Mani and Bensley Collection hotels. 

Sumi Soorian, who has been with the Phuket Hotels Association since its foundation in 2016 and most recently served as Development Director, has also been promoted to Executive Director. A marketing and communications professional who specialises in project management and business development, Sumi graduated in the USA and has worked in multiple countries, including Australia, China and Thailand.

Bjorn moves into the role of President at a time of optimism for Phuket’s tourism and hospitality industry. The island was one of the first Southeast Asian destinations to safely reopen to international visitors when it launched the innovative “Phuket Sandbox” programme in July 2021, and its hotels and resorts are now gearing up for a strong recovery in the winter high season and beyond.

There can be few more qualified people to lead this proactive organisation than Bjorn. During the course of a 25-year career, he has worked with many of the industry’s most iconic brands, including IHG, Hilton, Waldorf Astoria, Six Senses and Mandarin Oriental. He also successfully completed Cornell University’s Executive Leadership programme. 


“During these initial times of recovery from the Covid pandemic, I am proud to serve our member hotels, communities and destination to the best of my ability. I will strive to continue and further evolve the important work done by the association, working groups and member hotels to-date, especially in regard to our association’s three key pillars: Marketing, Environment and Education. Thank you to Anthony for his leadership since the inauguration of the Phuket Hotel Association and for continuing to serve the Association as Senior Advisor,” Bjorn commented.

Since it was founded in January 2016, the Phuket Hotels Association has grown to represent 72 of the island’s top internationally-branded and independent luxury and midscale hotels and resorts, comprising just over 10,400 rooms. Each of these members has made a commitment to the destination and, through the Phuket Hotels Association, are actively investing in a sustainable future through long-term environmental and educational initiatives. 

Anthony Lark will continue to serve as a Senior Advisor to the Association, alongside Bill Barnett, a founder of the Phuket Hotels Association and Managing Director of C9 Hotelworks; David Keen, CEO of QUO; David Johnson, CEO of Delivering Asia Communications; Boon Yongsakul, Chairman of Boat Pattana; and Saharat Jivavisitnont, Executive Director at Jee Teng Hospitality Group.

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.


Sir Burr | 15 December 2021 - 15:27:32

It seems that the only accomplishment of the PHA is to convince the authorities that small guesthouses must be fined, or closed if guests stay less than a month and to get air BNB to be called illegal.
A self serving organization who's only purpose is to stop all competition to it's members. 


Have a news tip-off? Click here


Phuket community
Free counselling for foreign retirees

what actually happen if your wife die do here family inherit her half in thailand and abroad , Bob...(Read More)

Phuket police search for COVID-positive Estonian tourist, believed fled to Samui

Only Kurt could have changed a story about some missing Estonians into a rant about traffic laws and...(Read More)

Free counselling for foreign retirees

@Johnc. Poor lamb. Its only one day every three months. ...(Read More)

Phuket face mask campaign targeting tourists begins

The clerk at Star Bucks today could have told the maskless one, no mask no service, but didn't. ...(Read More)

Phuket Immigration extends visas for tourists stuck in Hotel Isolation

Are you frickin kidding me!? Regardless of that not making any mathematical sense (I'm assuming ...(Read More)

Phuket face mask campaign targeting tourists begins

Not only Russians don’t take care about wearing face masks - also many Aussies, Americans and Arab...(Read More)

Phuket Immigration extends visas for tourists stuck in Hotel Isolation

Am I beind dumb for wondering how? At a minimal 30 day arrival visa testing positive at day 5 or 6 w...(Read More)

Crocodile sighted off Phuket’s Bang Tao Beach

@christysweet, congratulations with the finally dump cleaning.Just keep them awake/vigilant. Hope th...(Read More)

Phuket Immigration extends visas for tourists stuck in Hotel Isolation

Wish Immigration Officers 'health strengh'. Hopefully soon 5th vaccination for them ( booste...(Read More)

Test & Go for overseas arrivals to be restored, fine-tuned

'Test & Go restored?' No, not at all. The venom is in the tail, called 'Fine tuned&#...(Read More)