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Phuket eyes short-haul markets

PHUKET: The Phuket Tourist Association is targeting tourists from Asia to attract more visitors to the island during the current low season.


By Bangkok Post

Saturday 28 May 2022, 02:30PM


The Tourism Authority of Thailand (TAT) and the Phuket Tourism Council are aiming to increase tourism growth by another 10%. Photo: Bangkok Post

The Tourism Authority of Thailand (TAT) and the Phuket Tourism Council are aiming to increase tourism growth by another 10%. Photo: Bangkok Post

Thanet Tantipiriyakit, chairman of the Phuket Tourism Council, said Phuket’s tourism industry has grown by just 10% since 2019.

“Only 3,000 foreign tourists are arriving in Phuket each day on average, which is a small number compared to what we saw in 2019. Many people are avoiding travel due to issues including the conflict in eastern Europe. We need to target different groups,” he said.

The Tourism Authority of Thailand (TAT) and the Phuket Tourism Council are planning to promote Thailand as a tourist destination in short-haul markets including India, South Korea, Taiwan, Singapore and Hong Kong, in a bid to increase growth by another 10%, reports the Bangkok Post.

Mr Thanet said marketing campaigns used in Australia and Dubai were a success but much work remains.

“The hotel occupancy rate in Phuket is 60-70% with 50,000-70,000 rooms still empty. Every hotel in Phuket could resume their business by the end of this year with just a little improvement,” he said.

QSI International School Phuket

Russia’s invasion of Ukraine, COVID-19, rising oil prices and runaway inflation are stymieing tourism, he said.

“Phuket has earned about B60 billion in revenue since the government endorsed the Phuket Sandbox scheme. Still, we used to generate in excess of B470bn a year before COVID-19,” he added.

Pisut Saeku, president of the Thai Hotels Association’s eastern chapter, said Thailand should soon see more tourists as the Centre for COVID-19 Situation Administration will axe the Thailand Pass scheme for Thais on June 1, and reduce the information requirements for foreigners.

Mr Pisut predicted the kingdom would see a 50% rise in tourists at the end of the year in the next peak season, mainly from India and Vietnam.

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Ash Ward | 29 May 2022 - 13:24:26

If there are less 3000 tourists arriving daily it is impossible to get 60% occupancy. The PTA must be dreaming!!!

CaptainJack69 | 29 May 2022 - 11:41:08

Hong Kong? No one is travelling in or out of Hong Kong. They're under similarly draconian COVID restrictions to the rest of China. A simple Google search would tell the PTA that.

CaptainJack69 | 29 May 2022 - 11:27:03

Where do they get these figures from? How can tourism be growing at all when there are fewer tourists? How can anyone say that Phuket tourism has grown AT ALL since 2019, never mind "by just 10%"?

And 60-70% occupancy? I doubt even 60% of hotels are actually open.

Who actually believes this stuff?

JohnC | 29 May 2022 - 09:19:17

Sorry but can you repeat that ridiculous figure! Phuket's hotel occupancy rate is 60-70%. When? Maybe before the covid pandemic started. Currently I doubt it is even totalling 10% occupancy across the island. Looks like the PTA is borrowing the magic marker pen from the TAT.

 

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