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New 2022 tourism campaign gets nod

BANGKOK: The cabinet has approved a new campaign called “Visit Thailand Year 2022” to promote tourism, while the Centre for COVID-19 Situation Administration (CCSA) has established a committee to oversee pandemic-related obstacles for the industry.

CoronavirusCOVID-19tourism
By Bangkok Post

Thursday 18 November 2021, 09:19AM


A woman poses for a picture in front of the tallest artificial Christmas tree in Southeast Asia at the CentralWorld shopping complex in Bangkok. ‘Shine Together’ is the theme for this exhibit. Photo: Wichan Charoenkiatpakul

A woman poses for a picture in front of the tallest artificial Christmas tree in Southeast Asia at the CentralWorld shopping complex in Bangkok. ‘Shine Together’ is the theme for this exhibit. Photo: Wichan Charoenkiatpakul

Minister of Tourism and Sports Phiphat Ratchakitprakarn said the cabinet on Tuesday (Nov 16) approved the ministry’s proposed campaign in line with Prime Minister Prayut Chan-o-cha’s target of reviving the local tourism industry, reports the Bangkok Post.

“The Tourism Authority of Thailand will oversee the campaign to draw foreign visitors to travel in Thailand using a budget drawn from both the government and private sector. The campaign will focus on Chiang Mai, Phuket, Nakhon Ratchasima and Ayutthaya,” Mr Phiphat said.

TAT governor Yuthasak Supasorn said the goal of the campaign is to hit a hotel occupancy rate of 50% in targeted provinces.

“Promotional packages will be implemented based on the collaboration of hotels and airlines. The TAT has also ordered overseas offices and domestic offices to revise their working plan for 2022 in a bid to meet the target of the campaign,” Mr Yuthasak said.

“We will focus on the Middle East and Indian markets in the coming year.”

He said the CCSA also approved on Nov 12 the establishment of a new Centre for Tourism and Sports Situation Administration, chaired by Mr Chote Trachu, permanent secretary of the Tourism and Sports Ministry, in a bid to ease the difficulties encountered when traveling during the pandemic.

Mr Yuthasak said the centre will help facilitate visitors with COVID-19 prevention procedures in order to travel to each province.

He said visitors to blue zone provinces must present a vaccine passport before entering, despite having already had to present it at Suvarnabhumi airport.

Mr Yuthasak added that with all the measures in place, the tourism sector is expected to rebound and meet a target of recovering to 50% of its 2019 level in terms of revenue by next year.

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christysweet | 19 November 2021 - 15:33:52

Christmas  was appropriated from mid- winter celebrations based on celestial events  to spread a fantasy so as to indoctrinate a populace. Now it's all about  spend, spend, spend  while the environment suffers. Just say no to capitalism.  Happy  Holidays !

Taswegian | 19 November 2021 - 12:04:23

It is widely known that christmas is a pagan celebration of the northern hemisphere winter solstice, the Roman saturnalia or Norse yule. Any pagan can celebrate it!

DeKaaskopp | 18 November 2021 - 23:15:45

@Kurt   '' ...or better go for holiday in your home country"  Lol Kurt,it's even more worse in some European countries ! 

Kurt | 18 November 2021 - 17:28:07

@DeKaasKpp, Well, this is the way Thai people fill in their X-Mas season mood today. If annoying you than lesser visits of supermarkets, or better, go for holiday in your home country.

DeKaaskopp | 18 November 2021 - 15:27:37

@Kurt / Yes there is nothing wrong about a Christmas tree, but there is nothing more annoying than to hear the same Christmas songs every day in supermarkets for more then 6 weeks. Wondering how you can enjoy that,but then ...

Kurt | 18 November 2021 - 13:18:34

Most tourists, just visiting Thailand 2-3 weeks expect a bit of X-Mas atmosphere. They not dive into Thai 'culture'. Nothing wrong with X-Mas trees and Jingle-bell  music in supermarkets. Everybody happy.

JohnC | 18 November 2021 - 10:38:33

What's with photos of christmas trees? It is not even a holiday in Thailand. How is it supposed to promote tourism!

 

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