Internet users slammed the photos of Chinese tourists washing their feet and shoes in hand basins at Hat Noppharat Thara-Mu Ko Phi Phi National Park, sharing the news item more than 100,000 times on Twitter and Facebook.
Thais labour to keep their feet clean and ensure they're never cleaned in places where they wash the rest of their bodies, except for the shower.
"They (Chinese) already let their children defecate in the middle of the airport, this is nothing to them," one commentator wrote.
The latest firestorm prompted authorities to mull new options to prevent future outrage.
Park officials occurred said they would create signs in Chinese as soon as possible to alert tourists about proper etiquette.
The Tourism Authority of Thailand is considering producing videos to provide Chinese-language guidance on Thai culture and proper conduct in the kingdom, a representative told dpa yesterday.
The TAT, with local authorities, has already printed up pamphlets in Chinese on how to behave at sites such as museums and temples, as well as driving and queuing etiquette.
Several recent incidents have drawn the attention of media and authorites to conduct by Chinese tourists considered offensive.
Last year over 4.5 million Chinese tourists visited Thailand, the most from any single country.
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