The collaboration was formalised with the signing of a Memorandum of Understanding (MoU) last Friday (Oct 10) under the theme ‘Driving Convenience, Safety, and Stability for the Community’.
The signing event, attended by more than 250 association members, also included a seminar on using the Taxsee Driver app, service management and passenger safety standards.
According to Maxim, the partnership will integrate Phuket’s existing taxi network directly into the company’s platform, allowing local drivers to use Maxim’s technology to manage bookings, track rides and deliver services in line with international standards.
The agreement sets out goals to improve passenger safety, raise the income and professionalism of drivers, and create a unified service system to ensure consistent quality across the island.
Phuket Taxi Association President Nopparat Chatchawet said the Association chose Maxim after assessing the company’s long-term commitment to local drivers.
“This is not just an app; it’s a development program,” he said. “Maxim is the first and only platform to work directly with our Association to build a sustainable future for Phuket’s transportation.
“We are confident this collaboration will set a new benchmark for safety and professionalism, directly benefiting our drivers and the millions of tourists who trust us each year,” he added.
Maxim Thailand Managing Director Phongpath Aksarawornkarn said the company’s mission is to support local communities through technology and fair partnerships.
“Only Maxim has been chosen to work hand-in-hand with the official representative body of local drivers to enact real, systemic change,” he said.
“We are not just adding cars to an app; we are integrating an entire ecosystem onto our platform to ensure every journey is safe, standardized, and supports the local economy.”
The initiative is expected to serve as a model for cooperation between ride-hailing platforms and traditional taxi operators, improving safety, convenience and service quality while ensuring that tourism income benefits the local community.
Maxim launched operations in Thailand in 2022, beginning in Chiang Mai, and now operates in 19 provinces including Phuket, Bangkok, Chonburi, Surat Thani, and Khon Kaen.
The company’s platforms ‒ the Maxim app for passengers and the Taxsee Driver app for drivers ‒ are used globally to connect millions of users through its ride-hailing and delivery services.