Carrying almost 4,600 passengers, it was the first cruise ship to make a port call since the early days of the COVID-19 outbreak.
Upon arrival, passengers and crew were welcomed by Narong Woonciew, provincial governor; Nanthasiri Ronnasiri, director of the Tourism Authority Office in Phuket; and Adm Cherngchai Chomcherngpat, navy chief and deputy director of Thai Maritime Enforcement Command Center.
Local authorities and the business community see the cruise ship’s arrival as a clear sign of a growing appetite for maritime travel and they are more than ready to capitalise on the financial opportunity.
Marina development plan
Heavily dependent on conventional tourism, Phuket suffered one of the worst slumps during the pandemic, prompting various parties to look for new sources of income.
The marinas sector has been identified as a potential opportunity to drive economic growth, among others, including health and wellness, sports and events.
Nachapong Pranit, director of the Phuket regional marine office, said developing marinas is not just one the province’s “economic pillars” but also a key strategy supported by the Marine Department.
Currently, the province has five marinas, which welcomed 1,500-2,000 recreational boats a year on average before the pandemic.
Four of them ‒ Yacht Haven Marina Phuket, Ao Po Grand Marina, Royal Phuket Marina and Phuket Boat Lagoon ‒ are privately owned, while Ao Chalong Sport Yacht Marina, built by the Marine Department, is operated by the Phuket Provincial Administrative Organisation (PPAO).
More marinas on the island could mean more tourists visiting its many natural attractions. Phuket also sits in a strategic geographic location, making it an ideal stop for cruise ships and yachts.
According to Mr Nachapong, three more marina projects are already in the pipeline, some pending environmental impact assessment (EIA).
The first is the Green Port Marina project, in Mai Khao, aiming to serve up to 219 recreational boats at the same time. Its EIA report has been approved and the developer has applied for a permit.
The second is the Ao Kung Marina project, in Pa Khlok, with plans to accommodate up to 75 boats. The project is undergoing its public hearing process, while the EIA report is expected to be submitted later this month.
The third is the Makham Bay Marina project in Wichit, which recently wrapped up its public hearing process. The facility aims to serve about 70 vessels.
Mr Nachapong said several investors have expressed interest in developing three to four more marinas in Phuket, including one on Koh Taphao Yai and one near Visit Panwa pier.
“Their interest in investing in marinas here makes good sense as they see Phuket’s potential of becoming a major [regional] hub," he said. "There is also room for the marina industry to grow from the boom in yacht tourism.”
He said full-service marinas will play an important role in driving the economy as they provide financial benefits to communities.
The return of Royal Caribbean International’s Spectrum of the Seas to Phuket was a boost to the economy, and Phuket expected at least B20 million was circulated during its visit, Ms Nanthasiri said.
She said tourism authorities are keen on attracting people with high purchasing power arriving on cruise ships and yachts.
The year before COVID-19 struck, 154 recreational boats brought 485,598 passengers to the island, generating almost B3 billion.
Ms Nanthasiri said the province is well-equipped to provide high-end holidaymakers with serene natural attractions and premium relaxation services at places like spas.
According to Mr Nachapong, more cruise ships are expected to visit Phuket, starting this month.
In addition to Spectrum of the Seas, Resort World Cruises’ Genting Dream will return to Phuket, and a plan is underway to make Phuket a key cruise ship destination, he said.
Thanet Tantipiriyakit, president of the Phuket Tourist Association, said Phuket can offer more than one-day excursions for vacationers on cruise ships, encouraging ships and their passengers to stay longer.
He said Phuket would receive a big boost if cruise ships can stay overnight as opposed to hours.
Spectrum of the Seas anchored off Patong beach about 7am and headed back to Singapore at 8pm the same day. About 800 passengers had booked day trips on the island, while others were seen disembarking to explore the province.
“We’re looking for a long stay, not just a stop for eight or 10 hours,” Mr Thanet said. “If the cruise ship stops in Phuket for two or three nights, all guests will come ashore and visit attractions.
“We hope to see more cruise ships make a port call, in addition to air travellers,” he said, adding government support and community engagement are taking shape.
According to Mr Thanet, the tourist association is hoping for a 30% increase in tourist arrivals in Phuket this year over what it saw in 2019.
While the increase remains to be seen, the last two months should see a big jump in tourism income. Currently, daily arrivals via air travel are estimated at 7,000, a sharp rise from 2,000 to 4,000 recorded earlier. However, the number of foreign visitors arriving by land and sea is not available.
Mr Thanet said Russian arrivals have overtaken Indian arrivals.
The growth of the Russian market is due to the addition of more flights to the resort island. By the end of this year, 10 more flights from Russia and Europe are expected.
As for occupancy rate, he said chain hotels are likely to see an almost 100% occupancy rate next month and four-star hotels in prime locations are expected to see a 70-80% occupancy rate.
“The others are likely to see 50%-60% on average… That says [a lot] about strong growth,” Mr Thanet said.