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Licence plate sold for B45mn at record-breaking auction

Licence plate sold for B45mn at record-breaking auction

BANGKOK: The widely promoted auction for lucky licence plates in Bangkok broke the historical record for the most expensive car registration numbers on the first day of the event yesterday (Dec 10). The auction continues today (Dec 11) with more licence plates with auspicious numbers for grab, but none of them so expensive.

By The Phuket News

Sunday 11 December 2022, 09:00AM

The Department of Land Transport’s (DLT) promotion of this December’s auction included words about the “most beautiful licence plate of the century”. The fight for this artifact – plate number “9 Gor Gor 9999” – became the highlight of the first day of the event, held at DLT headquarters in Bangkok on Dec 10. 

Over 200 bids were made for “9 Gor Gor 9999” sending the price to the skies and beyond. The final bid of B45.09 million came from Titan Capital Group Holding, reports Bangkok Post

According to media reports, the investment firm then said that “the price was slightly over its budget”, the newspaper adds. 

A total of 64 licence plates were up for auction on Dec 10 and another 237 are on offer on Dec 11. The bidders include people who attended the live auction in the department’s conference room and those who make phone or online bids. 

The previous national record was set in October 2020 when a bidder offered and paid B28.1mn for “8 Gor 8888” in Bangkok. 

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Similar auctions in Phuket usually bring around B25mn in total with the most expensive single sets of plates being sold for not more than B1-1.5mn.

In August this year the Phuket Land Transport Office (PLTO) raised some B25mn for road safety initiatives through the lucky plates auction. The auction was of Phuket-issued licence plates featuring the Thai letters “Khor Ngor”, the highest winning bid was B930,000 for licence plate “Khor Ngor 9999”. In 2021 the highest winning bid was B1.42mn.

Funds raised by the licence plate auctions go towards road-safety projects carried out by the national Road Safety Fund.

In 2021 the auctions nationwide raised more than B325mn for the fund.

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Kurt | 12 December 2022 - 09:05:54

PLTO raised B25mn for road safety initiatives on Phuket Great! Now PLTO can take initietive to get safety seat belts installed in Songthaews, tuk tuks, back of pickups, trucks. And stop practise to transport workers like cattle, standing in back of trucks.

Capricornball | 11 December 2022 - 22:39:20

What a racket. So the PLTO raised B25 million for "road safety initiatives" on Phuket. Please Mr. PN, tell us where this 25 million went. I would love to know what kind of "safety initiatives" were distributed throughout the island. This actually sounds more like the transport mafia giving it's upper brass a major cash cow to play with, with many pockets being stuffed beyon...

Fascinated | 11 December 2022 - 10:52:03

'Look at me, look at me', or not. the money could have been donated for far better things but as always its about showing off.

JohnC | 11 December 2022 - 09:11:15

I can't stop laughing. 'Most beautiful licence plate of the century'??? It certainly proves there is no shortage of people here with more money than brains. How many hungry mouths could B45m feed?  


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