The Phuket News Novosti Phuket Khao Phuket

Login | Create Account | Search

Hotel operators hopeful for recovery to start in H2 2021

Hotel operators hopeful for recovery to start in H2 2021

PHUKET: Due to the high reliance on Chinese visitors, the Phuket ‘Sandbox’ re-opening program starting in July might result in a less-than-forecasted number of foreign arrivals, reports Carlos Martinez, Director of Valuation and Advisory, Knight Frank Thailand.

By The Phuket News

Thursday 22 July 2021, 03:56PM

The observation came in a report issued yesterday (July 21) marking Knight Frank Thailand’s “Overview of Phuket’s Luxury Hotel Market 1H 2021”.

Foreign visitors contributed to just about 90% of Phuket’s tourism receipts before the pandemic. Thus, it is not surprising that demand for hotel rooms collapsed after the closure of the airport for international arrivals enforced by the Thai government in 2020, followed by the travel restrictions to foreign arrivals, including a 14-day quarantine period, said Mr Martinez.

Only about 700 international arrivals were recorded during the first half of 2021, a decline of 99.9% YoY. After this lengthy lack of foreign visitors, several hotels remained partly, or fully closed, he noted.

“In recent years, the tourist market has partly shifted from seasonal Europeans towards mass markets from China, the current largest feeder market, and Russia. During 1H 2021, China maintained the ban on outbound tours, imposed since January 2020, due to virus risk. Due to the high reliance on Chinese visitors, the Phuket ‘sandbox’ re-opening program starting in July might result in a less-than-forecasted number of foreign arrivals,” Mr Martinez said.

“This pilot program is the first attempt to re-open Thailand, in which inoculated foreign visitors will not require a 14-day quarantine stay in a monitored hotel room,” he noted.


Patong beach comprises the majority of the luxury and upscale hotel supply at 24% of the total supply followed by Karon (15%), Bang Tao (14%), Kata (13%) and Kamala (10%), noted the report.

“Without foreign visitor arrivals, the demand for hotel accommodation plummeted as reflected by the occupancy rate at 8% for luxury and upscale hotels, a drop of 30 percentage points YOY. The lowest average occupancy rates were recorded at 3% in May and June due to the third wave of Covid-19 infections that emerged in Samut Prakarn in April 2021,” it added.

The average daily rate (ADR) of luxury and upscale hotels plunged 39% YoY to B2,342, a new record low, the report confirmed.

“As Phuket is not a popular resort destination for the domestic market, hotels offered aggressively discounted room rates to compete for limited demand,” it explained.

No new hotels opened in the luxury and upscale segment in 1H 2021, thus the total cumulative supply remained unchanged at 22,824 hotel rooms in Phuket. Over 20 new hotels were planned to open in Phuket between 2020-21. However, given the current uncertainty on the tourist recovery, these projects delayed their openings to the second half of 2021 and 2022.

Thai Residential

V Villas Phuket by MGallery (24 rooms) in the super-luxury segment opened in Phuket in the first half of the year.


The number of international visitor arrivals continued at a record low because of the strict entry quarantine regulations implemented since the COVID-19 outbreak in 2020. 

The Thai government has targeted providing 100 million doses to 70% of its residents by the end of 2021 before a wide reopening to foreign visitors, the report noted.

“To achieve this objective, the pace of vaccine rollout must speed up as only about 3% of the population had been inoculated by end of June 2021. Yet, up to 60% of the population in the province of Phuket received at least one shot, the highest rate in Thailand, as they prepared to reopen for vaccinated visitors who would not require the present mandatory two-week quarantine under the ‘sandbox scheme’ starting in July 2021.

“However, visitors are subject to other requirements such as staying at specific hotels with SHA+ certification and conducting several RT-PCR tests before and after arrival in Phuket,” Mr Martinez explained in the report.

“The Phuket ‘Sandbox’ is a pilot program, an attempt to gradually reopen Thailand to foreign tourists that might be expanded to other tourist destinations if it proves successful. The risk lies in an additional wave of infections that could bring back strict travel restrictions postponing the recovery of the tourism sector,” he cautioned.

“Still, hotel operators are cautiously hoping to see the beginning of tourism recovery in the second half of 2021 with double-digit occupancy rates. Yet, Thai authorities forecast only 100,000 visitors under the sandbox scheme in the third quarter of 2021. Thus, we do not expect the average occupancy rate for luxury and upscale hotels in Phuket to rise significantly and probably continue at levels below 20%,” he added.

“Similarly, the average ADR will also continue at low levels for the remainder of this year and probably beyond, as the existing hotels compete for a reduced number of travelers, new hotels that were delayed or postponed progressively start operations, and more destinations reopen in Thailand.

”The success of the control of the pandemic in Thailand, with relatively low infection rates, will give confidence to international visitors that are expected to increase gradually under the ‘sandbox’ program in Phuket, especially from those markets with widespread vaccination coverage,” Mr Martinez concluded.

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.


Kurt | 26 July 2021 - 09:42:12

"Hotel operators hopeful for recovery to start in H2 2021".  On what is such 'hope' based? Don't they still not understand what is going on world wide with Delta virus? A intense Pandemic, for which they start now to develop 2nd and 3rd generation vaccines.  As long Thailand keep also using the present chinese vaccines, that long no 'hope'. Start hoping for H2 2022.

JSombra | 25 July 2021 - 03:09:09

Interesting that the graph  snow the occupancy rate dropping dramaticlly before 2019...


Have a news tip-off? Click here


Phuket community
Finnair brings Swedish tourists to Phuket

How many of the 'tourists' were those who long term stay most winters- flawed figures as usu...(Read More)

2,000 Sandbox arrivals test COVID positive branded as fake news

Especially if one only reads the headline excerpt in a news feed - of which the above is a prime ex...(Read More)

Govt talks up new, ‘more efficient’ Thailand Pass

Bunch of liars with that 'no more quarantine'. 2D/1N obliged in a SHA hotel is quarantine t...(Read More)

Govt talks up new, ‘more efficient’ Thailand Pass

A lot non to the point information for us who need to get that "Thailand Pass", what is ju...(Read More)

Thai-Australian beauty wins Miss Universe Thailand 2021

What is 'half-African'? No such country. [South African. Thank you, corrected -- Ed. FYI ...(Read More)

Govt talks up new, ‘more efficient’ Thailand Pass

I hope that in this way the entry is, after almost two years, easier....(Read More)

Lisa ‘Blackpink’, Andrea Bocelli to star at Phuket NYE

What an obscene waste of money- if they had any conscience they would donate the money to charity. ...(Read More)

Thailand Pass starts Nov 1, refunds on COE bookings allowed

@Maverick, About some official document you must have per 01 Nov., one should not get the full clear...(Read More)

When insurance skips a beat

What would really help is motorcycle hire shops not renting to tourists without a license- especiall...(Read More)

Govt talks up new, ‘more efficient’ Thailand Pass

And why do they keep saying No quarantine”? It is a one day quarantine. Very deceptive wording. ...(Read More)