“Thailand’s economy is stable and the tourism industry is growing 9% annually,” said Paul Hutton, Hilton’s Vice-President of Operations for Southeast Asia.
“The country also offers a wide range of attractions for tourists and facilities for business travellers,” he added.
On account of these factors, he said the time is right for Hilton to expand its presence in Thailand and introduce more brands to the market.
An American hotel chain will be managing the first Hilton Garden Inn at Bang Tao when it opens in 2020.
The 177-room property is set to serve tourists and business people from emerging markets like China, as well as those from mature markets like Europe.
Mr Hutton said the Garden Inn brand provides business and leisure travellers with upscale, affordable accommodations and modern amenities.
The group has previously opened the Garden Inn brand in mainland China, Hong Kong, Kuala Lumpur, Singapore, Bali and Hanoi.
Mr Hutton said Hilton also plans to open its second DoubleTree by Hilton, with 251 rooms, in Bangkok’s Phloenchit area this year. Renovations on the property, formerly the Majestic Grande Hotel, were recently completed.
The group earlier announced plans to open the Waldorf Astoria Bangkok later this year, representing the brand’s first foray into Thailand and Southeast Asia.
The Hilton Phuket Patong is set to open some time thereafter.
“The signing of a management contract for the four hotels puts a stamp on our plans for further expansion in Thailand, bringing Hilton’s overall footprint, both those up and running or under development, to 12,” Mr Hutton said.
The group operates eight hotels under various brands in Thailand: Conrad Bangkok, Millennium Hilton Bangkok, Hilton Sukhumvit Bangkok, DoubleTree by Hilton Sukhumvit Bangkok, Conrad Samui, Hilton Pattaya, Hilton Phuket and Hilton Hua Hin, with a total of 2,833 rooms.
Peter Webster, Regional General Manager for Singapore, Thailand and the Philippines, said Hilton has inked two management agreements, one with Majestic Grande Co for the DoubleTree by Hilton in Phloenchit, and the other with Stone Bitters for the Hilton Garden Inn in Phuket.
The company’s expansion into Thailand comes as the country registered 35 million visitor entries in 2017 – roughly half the population.
The opening of the Waldorf Astoria Bangkok this year is intended to cement Hilton’s multi-brand presence in a country as tourism growth continues.
Mr Webster said Hilton is keen to seek more opportunities in the Thai market, potentially introducing a lifestyle or full-service hotel.
The group is seeking opportunities and partners in key markets, including Chiang Mai, Chiang Rai, Pattaya and Hua Hin.
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