The Phuket News recently headed to the popular bar and restaurant to find out more about what this month means.
Rodel Tamisin, Retail Operations Manager, explained that Hard Rock is donating all proceeds from Pinktober towards the Breast Cancer Research Foundation (BCRF), and the Caron Keating Foundation, aimed at benefiting research and awareness-driving efforts.
Starting now through the month of October, guests can support breast cancer research to help eradicate a disease that affects millions by purchasing pink merchandise, pink drinks and pink hotel amenities.
Throughout the month, Hard Rock will be selling a “Ladies Baby Doll Classic Pink Logo Tee” for B1,199, with 15 per cent of the retail price benefiting the foundation, as well as a “Limited Edition Pinktober Pin” for B799, with 75 per cent of the retail price benefiting the foundations.
“Breast cancer is a serious situation. A diagnosis of cancer is a very stressful event for the patients and their families and its implications will be some of the toughest years one can face,” Rodel explained.
“Patients, partners and other family members can suffer from clinical levels of depression and severe levels of anxiety and stress reactions. It will drain you financially, physically, mentally, emotionally, and spiritually.”
Rodel explained that despite its rarity, still one percent of all breast cancer cases occur in men. “So, it’s a big event for us, we are all trying to help as much as we can.”
Hard Rock’s efforts are admirable and indeed it is all for a good cause. As well as the T-shirts and the pins, Hard Rock Café locations are also serving up sweet support with a special pinkinspired drink.
A non-alcoholic “Wildberry Smoothie”, which is a frozen blend of fresh bananas, piña colada mix, orange juice and monin wildberry. This drink special carries the colour of hope and raises funds for the cause, with a portion of proceeds benefiting BCRF and The Caron Keating Foundation.
Pinktober also coincides with the island’s Vegetarian Festival. So guests can also enjoy some delicious dishes from the veggie menu, which aids and promotes good health, in the hope that one day, the disease can be eradicated.
For more information on the Pinktober campaign, visit www.hardrock.com or facebook.com/hardrockphuket