“The partnership between Hard Rock and City of Hope keeps my father’s legacy alive, while making a difference to the lives of those people with serious illnesses,” said Bob Marley’s first born daughter, Cedella Marley, CEO of the Bob Marley Group of Companies and designer of Hard Rock’s Bob Marley Signature Series shirt.
“Our father spent his life encouraging people around the world to come together for the greater good, forget their troubles and be inspired, a spirit that is captured by this charitable effort.”
Fifteen per cent of sales from Hard Rock’s Bob Marley Signature Series products will benefit City of Hope, a leading research and treatment centre for cancer, diabetes and other lifethreatening diseases.
The limited-edition merchandise line will be available online and from participating Rock Shops at Hard Rock Cafe, Hotel and Casino properties worldwide beginning on February 1, and includes:Bob Marley Signature Series Shirt – black unisex shirt featuring Bob Marley’s side profile along with a green, yellow and red burst of the Rasta colours that are synonymous with the artist’s music and beliefs.
“Hard Rock’s newest line of Signature Series merchandise will help City of Hope continue our mission to provide outstanding care,” said Kelley Morris, City of Hope executive.
“It’s partnerships like these that help us to conduct innovative research and offer vital education programs focused on eliminating serious illnesses.”
“As a true music legend and advocate for social change, Bob Marley was an ideal choice for Hard Rock’s newest Signature Series line,” said Kellie Brown, Philanthropy Manager for Hard Rock International.
“We are honoured to be able to work with the Marley family and couldn’t think of a better way to celebrate Bob Marley’s life and music than to help inspire fans everywhere to make a difference,” said Ms Brown.
Hard Rock’s Charity Merchandise
Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are converted onto T-shirts and sold at Hard Rock properties worldwide, with a portion of the retail price benefitting the artist’s preferred charity. Visit Rockshop.HardRock.com to purchase Bob Marley Signature Series: Edition 34, and other merchandise.
About City of Hope
City of Hope is a leading research and treatment centre for cancer, diabetes and other life threatening diseases. Designated as a comprehensive cancer centre, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. For more information, visit www.cityofhope.org.