THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET
THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
The Phuket News Novosti Phuket Khao Phuket

Chiang Mai hotels battle tourism disruptors

Chiang Mai hotels battle tourism disruptors

PHUKET: Thailand’s northern tourism hub of Chiang Mai has become a victim of its own volume-driven success, reports the newly released C9 Hotelworks Chiang Mai Hotel Market Update.

tourismeconomicsChinese
By The Phuket News

Monday 8 July 2019, 10:43AM


According to hospitality data provider STR, market-wide hotel occupancy for the first five months of the year is down 5.1%, compared to the same period in 2018, notes a release announcing the report issued today (July 8).  (See release here.)

The comparison between 2018 when the gateway airport surpassed a record-high 5 million passenger arrivals and now in 2019 as haze and air pollution strongly impacted tourism, are startling reminders how fragile traveler's shifting appetites can be, said C9 Hotelworks Managing Director Bill Barnett in announcing the report.

Looking into the numbers this year, total hotel supply in the market is 48,000 keys which is creating a powerful necessity for Chiang Mai to step outside its boutique image and find ways to fill rooms with more mainstream offerings, he said.

“A number of properties in the incoming pipeline are branded with international operators, as owners are looking for a competitive edge. The recent opening of the Novotel Nimman Journeyhub is just one example of a Bangkok developer looking to diversify into more affordable hotel assets outside of Thailand’s capitol,” he added.

Talking to hotel operators, C9’s research has highlighted that Chiang Mai’s mounting reliance on the Mainland Chinese sector, which is in the midst of a slowdown is cause for concern. In the first half of last year, China was the number one international source market, holding a 14% share in hotel guests, Mr Barentt explained.

BRITISH INTERNATIONAL SCHOOL, PHUKET

“In the longer-term, moving past pollution, Chinacation and over-development issues, the bigger issue is how will Chiang Mai evolve from a headlong dive into a far bigger tourism pool and still retain the destination’s long-lasting image as a cultural icon? Same same, but different looks to be a challenging task ahead,” Mr Barnett pointed out.


To download and read C9 Hotelworks full Chiang Mai Hotel Market Update, click here.

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

CAPTCHA

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Phuket Poll: Environmental damage, prices too high

Great Phuket Poll. Now waiting for response of Phuket Officialdom as the outcome is significant. Sic...(Read More)


Phuket readies for HM King’s birthday

And presumably no alcohol ban? Since it's not a religious holiday? And you've made no mentio...(Read More)


Weather warning for Phuket remains in effect

As per usual here the Met. issuing a weather warning has proven to be the perfect way to bring the s...(Read More)


Phuket Opinion: Hit the dog

As bad as this was lets remember amongst all the angst that this is a DOG. Where is the uproar ofver...(Read More)


Brit expat behind bars for attacking Phuket dog

LOL. A few years ago a neighbor of mine would reach through my gate and hit my dog with a long stick...(Read More)


Egyptian tourist slashed with a cleaver on Phuket’s renowned Muay Thai street

Oh he used foul language while waiting buying a roti from the guy? I suppose that is fine as long a...(Read More)


Bridging Supply: Officials reveal B3.5bn proposal to resolve island’s water shortage woes

Maybe Mr.Fascinated could give us his own calculation for such a project instead of wondering about...(Read More)


Brit expat behind bars for attacking Phuket dog

"On march 15..." Isn't it strange that the same person is again and again involved in ...(Read More)


Phuket airport van B3k fare ‘just a misunderstanding’, say police

Mr Dek should look at the prices published at the transport desks in arrival hall airport. Moreover,...(Read More)


PM Prayut calls out Phuket van driver for overcharging Aussie tourists

.."Water shortage is always in April and May".. I thought really that we live now in the ...(Read More)