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Bridge over troubled waters for Thailand-bound Russian snowbird tourists

Bridge over troubled waters for Thailand-bound Russian snowbird tourists

Bill Barnett, Managing Director of hospitality consultancy C9 Hotelworks, delivers a comprehensive analysis of the real prospects of Russian tourists returning to Phuket.

Monday 5 September 2022, 12:45PM


An Aeroflot aircraft sits at Phuket International Airport on Nov 6 last year after arriving from Moscow. Photo: AoT Phuket / file

An Aeroflot aircraft sits at Phuket International Airport on Nov 6 last year after arriving from Moscow. Photo: AoT Phuket / file

Russian travelers have ritually sought out islands in the tropical sun since the demolition of the Berlin Wall in 1989. Hellbent on escaping bitterly cold winters, these snowbirds in the lead-up years to the pandemic became the second-largest international source market for Phuket’s mass market tourism surge.

In FY2019, 909,261 Russians came to Phuket. From January through May this year, the number reached only 48,281.

Now, coming out of the pandemic in the age of a return to travel, the Russian-Ukrainian crisis has made tourists and airlines from Russia unwelcome in many parts of the world. Connecting Russia to Phuket has become an increasingly difficult proposition with most travelers transiting the Middle East on Emirates, Qatar and Etihad or via Istanbul with Turkish Airlines.

Thai Airways International has not been flying to Moscow for quite some time and Singapore Airlines discontinued service earlier in the year. Aeroflot announced the resumption of daily direct flights between Moscow and Phuket on Oct 30, though at last check was still awaiting final government clearance.

As the resort island waits and wonders about the upcoming high season, with its formerly ‘go to’ Mainland Chinese market unable to travel internationally, there is still a sense of uncertainty in the air. I often coin the term ‘you can’t stay there if you can’t get there’, and that is exactly the conundrum Russian travelers face this winter.

Some of the evolving alternative gateways to Phuket this coming winter season confound the common logic that the shortest distance between two points is a direct line. The former Soviet country of Kazakhstan has grown into a popular Central Asian hub with direct flights to Phuket on Air Astana and possible winter charters on SCAT and Sunday Airlines.

Turkey remains in the picture where Mavi Gok Aviation, who is part of the Anex Tour group, is looking to create a hub in Antalya and fly to popular holiday destinations in Thailand, Mexico and the Dominican Republic. Turkish package tour operators continue to be a force to be reckoned with in mass tourism markets.

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One of the more obscure upcoming options is via Laos where Ural Airlines has made public plans to fly from Vladivostok Siberia to Vientiane. From there Thai AirAsia connects to the locations in Thailand via Bangkok.

In a continuing storyline, a number of Russian airline carriers are on the EU’s air safety list and unable to operate within the European Union due to international safety concerns as a result of a ban on spare parts and equipment. This situation is exasperated given the United States’ sanctions on Russia that impact Boeing aircraft, which are used by many Russian carriers. So it could best be summed up that Southeast Asia is positioned as a ‘safe haven’ for Russian overseas holidaymakers.

Speaking to Olga Kurmakaeva, who is Deputy Managing Director of tour operator Exotic Voyage in Phuket, she weighs in on the situation with: “There are two main challenges for Russian travelers. The first is the cost of airfares which pre-COVID were between US$700-900 and now with few seats available has surged as high as four to five times that amount.

“On the flip side, demand is strong and those who can afford higher airfares are snapping up tickets through any available route. The main impact on hotel bookings is the average length of stay which used to be nine to 10 days, but is now being pushed up to 15 as travelers rationalise the trip cost and look to stay longer.”

In the final analysis, there is no doubt that Russians will continue to be a top high-season source market for Phuket. But the reality for island hotels and tourism businesses is that the volume will be severely impacted by considerably less airlift. Realistically, until that situation improves, this looks to be a winter of discontent for many Russian snowbirds who are unable to get airline seats and won’t find their place under the sun, not at least this season.


See original article posted on C9 Hotelwroks, here.

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