With guest experience a top priority, 80% of hosts in Phuket have received the highest five-star rating on Airbnb, said the announcement released today (June 11).
Airbnb’s top guest origin markets to Phuket include China, the United States, Russia, Hong Kong, Singapore and the United Kingdom, noted the release.
“With Phuket's future intertwined with the health of the island's tourism, Airbnb is attracting a different kind of traveller who seeks local, authentic and sustainable travel accommodation and experiences. This new generation of traveller is actively finding ways to make impactful and meaningful travel a key part of its lifestyle,” the announcemnt read.
Mike Orgill, General Manager for Southeast Asia, Hong Kong and Taiwan, Airbnb explained, “Airbnb’s proposition is diverse and complements Phuket’s current offerings. Airbnb travellers are not your average tourist, they are looking for something different and unique, whether it’s a modern villa, a creative boutique hotel or a traditional homestay.
“79% of our guests book with us because they want to live like a local, and when they travel they spend in the local neighbourhoods and communities they visit. It’s this type of guest that is adding a new and positive dimension to Phuket, and is being welcomed by a large part of the island's tourism economy,” he added.
Last year, Airbnb globally saw a 152% increase in the number of rooms in properties around the world that hosts categorised as boutique hotels, bed and breakfasts, hostels and resorts, noted the announcement today.
In Thailand, Airbnb signed an MoU with the Thai Boutique Accommodation Trade Association (TBAA) in September 2018 to onboard more than 50 boutique hotels across 15 provinces, including Phuket, Bangkok, Chanthaburi, Chiang Mai, Kanchanaburi and Sukhothai, it added.
“Since then, Airbnb has seen an overwhelming response from boutique hoteliers with strong ties to their local communities and who want to offer truly personal hospitality. Opening the platform up to boutique hotels has made it easier for hospitality entrepreneurs to access new revenue streams from Airbnb’s unrivaled international network of guests, which has seen more than more than 500 million guest arrivals since it was founded 10 years ago,” the statement read.
The operators of three boutique hotels in Phuket were cited in support of their recent move to host their rooms on the global portal.
New to the platform, Natthawut Cuthsriphanich, Owner of Breezotel Patong, said, “We recently listed Breezotel Patong on Airbnb and the response has been immediate. We received bookings soon after listing and Airbnb has helped us to reach out to new sectors, bringing us new business we might not otherwise have had.”
Speaking of their success using Airbnb, Vorakarn Wattasoontorn, Director of Sales at the Glam Habitat Hotel in Kamala, shared, “Prior to listing on Airbnb, most of our customers were from within Thailand. This has now changed. Airbnb has helped us reach out to international markets and we are now welcoming more international guests to Glam Habitat than ever before.
“Airbnb guests are looking for new types of accommodation and travel experiences, and now they can choose boutique hotels such as ours. This is a growing trend and something that fits well with our unique offering,” Mr Vorakarn said.
Chananchita Maneewongviroch, Sales Executive at Blu Monkey Hub and Hotel Phuket, located on the bypass road, added, “We've been using Airbnb for a number of years and we continue to see growth in enquiries and bookings. Airbnb is a global brand and has helped us to attract international guests. We currently average 80-90% international guests with the rest being Thai.”
Offering new alternatives to travelers, there is no doubt that Airbnb has taken some market share from traditional hotels. However, findings from JLL shows that hotels in Thailand have been less affected by online home-sharing platforms than expected.
A recent survey by property brokers and consultancy JLL pointed out that a large majority of Phuket tourists still prefer the quality of rooms assured and services provided by hotels, but noted the growing popularity of the Airbnb as a holiday accommodation booking platform.
The findings were based on data collected from more than 11,200 accommodations offered by Airbnb and hotels in Bangkok, Phuket and Chiang Mai.
Offering new alternatives to travelers, there is no doubt that Airbnb has taken some market share from traditional hotels, a release by JLL announcing the survey findings explained.
However, the survey findings showed that hotels in Thailand have been less affected by online home-sharing platforms than expected, noted the JLL report. (See story here.)