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#PhuketOK aims to rejuvenate local tourism industry

#PhuketOK aims to rejuvenate local tourism industry

PHUKET: In an effort to address the slump in tourist numbers visiting the island, and the subsequent economic fall-out, Phuket has turned to social media for a helping hand.

By Tanyaluk Sakoot

Wednesday 26 February 2020, 05:52PM

The hashtag “Phuket OK” has been selected as the slogan as the island fights back against the effects of the China coronavirus COVID-19 and re-builds tourism confidence.

Phuket Vice Governor Supoj Rotreuang Na Nongkhai told The Phuket News this morning (Feb 26) that a brainstorming session was conducted on Monday (Feb 24) with lecturers from Prince of Songkla University Phuket Campus and representatives from the business community.

The outcome was #PhuketOK will be utilised moving forward via social media to entice tourists back to the island

“I realise just how impactful COVID-19 has been to the tourism industry here in Phuket and how the numbers have dropped considerably,” Vice Governor Supoj said.

“The tourists we are seeing now are amongst the final ones to visit and we can clearly see the negative impact this low number is having on tour guides, buses, vans, spas, hotels, and restaurants,” he added.

“This has had a significant impact on workers associated with the tourism industry, with many staff being laid off or being forced to take salary cuts.

“Now is the time for us to rise up and fight for ourselves. I believe this hashtag can help and my hope is there will be an increase in the number of people using it for online reviews and social media posts.”

Mr Supoj explained that the hashtag has been used via social media before but he was unsure who had initially created it.

“We do know it was only used in a small group,” he said.

“But now we want this tagline to be used much more extensively on social media via platforms such as Facebook, YouTube, Instagram, blogs and elsewhere.

“The hope is it can become viral and help our tourism industry recover,” Mr Supoj concluded.

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GerryT81 | 01 March 2020 - 22:21:14

Everyone on here needs only one comment to express an opinion,except for the serial poster K.,who tortures his keyboard all day to post his bizarre  comments on the same subject in an endless loop.The same comments are repeated again and again.With no end of this in sight,one can only hope for the Editor to show mercy with the most reader on here.Please,someone has to stop him now.

Kurt | 01 March 2020 - 20:42:32

@ematt, sure a V/G can talk with anyone he wants. Talking with thai business people, who look after their own money coffers, is not exactly a impulse to Phuket's sustainability. I don't know what intellectual luggage that V/G brings with him, but why he not looks over the border were things are more successful? The wheel not needed to be invented again on Phuket.

seht1912 | 01 March 2020 - 19:11:21

Very sad. Rejuvinating the tourism industry will destroy the new peace and calm that now exists. All due to a virus. But a more dangerous virus is called the Greed virus. High transport costs, rude taxi and Tuktuk drivers expensive hotels and increased crime events. Sorry too much.

ematt | 01 March 2020 - 10:53:09

Not sure why the Vice Governor is consulting with Thai people when clearly he should instead be speaking with Kurt and the other knowledgable farang experts who post here. Silly man! 

Kurt | 01 March 2020 - 09:15:46

Now it is time that Phuket breaks away from that 'one leg tourist syndrome thinking'. Phuket should look into/study how island Penang has more legs to walk on and feels comfortable with. Tourism, clean sustainable industry and services. Phuket with 330,000 registered and 500,000 unregistered ( 200,000 in just Rassada area) inhabitants can simply not go on to play the tourist card only.

Kurt | 01 March 2020 - 08:56:25

No foreign muslims this year allowed to go Mecca pilgrimage. More and more locations on earth in lock down.  And Phuket officials think now just about 'tourist recover'. Get real. Get out of the local cocoon and learn what is worldwide happneing.

Kurt | 01 March 2020 - 08:50:40

The local small island Officialdom thinking about 'help our tourist industry recover' shows the narrow mind setting, completely passing by facts such as worldwide the coronavirus epidemic is deepening/spreading rapidly. Many international happenings are considered to be suspended. No autoshow in Geneve, no Spring blossom festivals in Japan, schools there closed whole March. No foreign ...

Pascale | 29 February 2020 - 15:43:22

160 bht. for a beer is definitely not the average price,In most bars/restaurants you pay between 80 or 100 bht. And who orders a lunch for 1200 bht and complains afterwards about the price ? And K,not every tourist is a cheap Charlie like you and looks only for a holiday destination where prices are cheaper than in ones own home country.

Kurt | 29 February 2020 - 06:48:16

I just hope that the social media is not becoming a tool of hand sitting Phuket Officialdom that actually self do nothing to improve Phuket as a quality holiday destination. Further than figure and percentage talks it never comes. Phuket is missing Officials with future vision, Phuket needs more than just bookkeepers.

Kurt | 29 February 2020 - 06:30:39

@Ace 777,  exactly! That Phuket has higher price levels than foreign locations were the tourist come from  doesn't help Phuket tourist industry. Phuket tourist industry strangles itselves bit by bit. Ok, quality costs money, but were is the quality for what you pay on Phuket? Certainly not with the public transport what stops at sunset. ( just 1 example)

Papa paul | 28 February 2020 - 15:54:25

The brainstorming effort by this group must be at wits to come up with this policy.  You would expect something a little better from University representatives. The heigharicy would think of something better after deceiving locals and tourists about this terrible medical medical situation.  This matter has been very  poorly.
Refusing to give local undates on virus situation.Not on.

Ace 777 | 28 February 2020 - 11:25:15

I use to love going to Phuket and I've been 4 times. After the last time I went in August 2019 I won't be going back. Way too expensive now. I'm not going to Phuket to pay higher prices than Sydney to eat and drink in a bar. $14 for a Whopper at Burger King ,$60 for basic lunch at Egyptian restaurant 
, $8 for average beer. Landlords will ruin Phuket not this virus! 

Kurt | 27 February 2020 - 09:18:31

...and Japan this moment. Red in BP that thai people returning from these 9 countries are tequired to self quarantine for 14 days.  So?

Kurt | 27 February 2020 - 09:12:04

PhuketOK ???  That belongs in the chapter..Fake news.
And to ask social media to collaborate in this cover up is astonishing. On Phuket I miss a total absence of heath thinking by Officialdom. It's all about tourist money only. Phuket is a vulnerable society, for future's sake it should protect herself from tourists from China, Macao, HK, Taiwan, South Korea, S'pore, Italy, Iran and J...

fulviahf | 26 February 2020 - 18:21:52

Phuket OK ... have medical experts declared that Phuket is ok in relation to Covid19? Or should these people be prosecuted for spreading fake news?  


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