Around the world, radio still leads the way in cost effective advertising. It's all about 'reach' and 'frequency'.
'Reach' means the audience listening to our radio station. Live 89.5 reaches the people that you want to hear your message - expats, educated locals and people with disposable income.
'Frequency' refers to the number of times people hear your message. In radio you have amazing control over when and how often people will hear about your business.
Everything about Live 89.5 - the music, the programs and the people is all about reaching out to the wider Phuket community. Our news is local, our programs are all produced locally and our presenters talk about living on the island.
Here are some independent facts about Radio advertising:
Radio sells immediately.
Research proves that radio regularly reaches consumers within two hours of making a purchase. Can there be a better time to reach customers than on their car radio while they are driving to do today's shopping?
Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work, and at play, radio is there...it's the companion and the advertising force your customers take with them wherever they go.
Radio sells intimately.
When you have something very important to tell someone, which would you prefer - to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio is the only ‘one on one' advertising medium with a human voice.
Radio stars in the theatre of the mind.
Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? Radio can do all that….. Radio advertising is a theatre of the mind stimulating the most emotion-filled pictures the mind can comprehend.
5Radio is a cost effective medium.
Research shows that the number of people reached divided by the cost of a radio advert is an excellent return on investment on a per capita basis.
Radio engages a response from the listener
Radio is strong “call-to-action” medium. This is even truer in a world where consumers heavily use the internet. Recent research revealed that at any given time 20% of internet surfers are listening to radio – prompting the listener to click on your product/service via the internet.
Radio is all about efficient targeting With Radio you can choose who you want to target, when you want to target them and even how you want to target them. So whether it's professionals on their way to work or mothers picking up the children from school, with radio you're in control when your advert is played.
Phuket's Live 89.5 offers competitive advertising packages from as low as 99 baht/spot. Options include:
Radio commercials and jingles
Events announcements and updates
Sponsorships of shows and segments
Sponsorships of competitions
Being part of the Class Act Media group also means that advertisers can leverage on all our other media channels - Radio, TV, Newspapers (English, Russian & Thai) and various websites for unbeatable discounted rates.
Advertising package options also include:
Print - The Phuket News - Phuket's number 1 selling weekly English newspaper.
Print - Novosti Phuketa - Thailand's only weekly Russian newspaper.
Print - Khao Phuket - Phuket weekly Thai newspaper.
Radio - Live 89.5FM - Phuket's most listened to English radio station broadcasting 24 hours/day in Phuket and online.
TV - The Phuket News TV - The only TV programme in Phuket providing daily news in English as well as a weekly guide to Phuket events, weekly in depth news analysis and much more – with 100,000 + monthly unique views.
To find out more please email us on firstname.lastname@example.org or call 076 612 550.