One of the main goals of social media marketing is to drive traffic to your website. People that have already engaged with your brand in social media will need to be re-directed to your website. Why? Because most people who use social media are not looking to buy something, no one is really on a “buying mode”, it’s like being in a party, no one wants to hear a sales pitch. So if you get the attention of a potential customer on your social media channels, the next step will be to drive him/her to your website, this is where the transaction really happens.
Your website is the first impression that your customers will have about your business. It doesn’t matter whether you are a tiny coffee shop, small or medium size business; having a website will help you establish rapport with your potential customers and will help to acquire new clients.
Bear in mind that the number of users on mobile devices is growing exponentially even in the Asia-Pacific region, this means mobile e-commerce will become more and more important. So having a mobile version of your site will help users find the information they are looking for much easier. Back in April, Google changed its algorithm for mobile devices, allowing them to scan websites, checking for load times, responsive design elements, and mobile best practice. To redesign your website and make it part of your social media plan, you don’t need to pay hundreds of thousands of Baht. There are plenty of options at reasonable prices out there.
Daniel Villota is the Managing Director of E-Media Asia, the number one social media consulting agency in Southern Thailand! He can be contacted through e-media.asia