Tell me how to reach the huge Chinese market in Phuket The Phuket News The Phuket News Kata Rocks The Phuket News Outrigger Laguna Phuket Resort and Villas
The Phuket News Business News
The Phuket News Phuket | Thailand | World | Business | Q&A | Weird World XML, RSS, Feed
The Phuket News The Phuket News
The Phuket News

TAT takes bold steps to target quality tourism

PHUKET: Thailand will pursue an ambitious target to grow tourism revenue to B2.41 trillion, extend travel connectivity to neighbouring countries and take its high-flying travel show, TTM+ 2016, to North Thailand for the first time.

tourism, economics, Chinese, Russian,


TTR Weekly

Saturday 30 January 2016, 09:00AM


The TAT will rely less on tourist arrival target figures this year as it begins its hunt for the elusive ‘quality tourist’. Photo: Tanyaluk Sakoot
The TAT will rely less on tourist arrival target figures this year as it begins its hunt for the elusive ‘quality tourist’. Photo: Tanyaluk Sakoot

Addressing a media briefing at the Asean Tourism Forum last Friday (Jan 22), Tourism Authority of Thailand Governor Dr Yuthasak Supasorn outlined an ambitious strategy to expand tourism revenue, while promoting options that combine Thailand’s top destinations with travel opportunities in neighbouring countries.

He also announced that TAT would host its premier travel trade show, Thailand Travel Mart Plus 2016, in the northern city of Chiang Mai and open the event to Asean members in support of the Asean Economic Community.

Up until this year the country’s flagship trade event has been held in Bangkok.

The governor’s strategy touches on strengthening niche tourism particularly the weddings and honeymoon market in Asia and green tourism to a global audience.

Achieving a quality, balanced tourism experience was a core theme in his presentation to ATF media.

“This year we will focus less on visitor arrivals and more on achieving quality tourism targets,” he explained.

“Our strategy for international markets will position the kingdom as a quality leisure destination through Thainess.”

He defined “quality” as measured by visitor expenditure, average length of stay and the overall delivery of a valuable visitor experience.

Compared with 2015, when the country earned B2.23 trillion in tourism (B1.44 trillion international tourism and 790 billion domestic), this year TAT is forecasting tourism revenue of B2.41 trillion with B1.56 trillion earned from international tourism and 850 billion from the domestic market.

According to preliminary figures from the Ministry of Tourism and Sports, Thailand attracted 29.88 million tourists in 2015, up 20 per cent on 2014.

To refresh the country’s travel options in global markets, the TAT governor presented a strategy to work with neighbouring countries to promote “Two Countries One Destination” packages.

Zurich Bread

“We will emphasise connectivity with Myanmar, Cambodia, Lao PDR and Vietnam,” he said.

Overland trips will be promoted under the tagline “Crossing 2 Checkpoints, Travelling in 2 Countries” by initially combining historical attractions in both Thailand and Cambodia.

The initiative identifies attractions such as Phanom Rung Historical Park in Buri Ram, Village of Elephants and Ban Tha Sawang Silk-weaving Village in Surin, Angkor Wat in Siem Reap, Bantay Srei/Bayon and Ta Phrom, Wat Pa Maha Chedi Kaeo, Pha Mo E Dang in Si Sa Ket province.

“The tour has been designed in a way that allows visitors to fully use new cross-border highways and international border checkpoints,” the governor explained.

Supporting overland travel initiatives, TAT recently sponsored a “Mega Caravan to Asean” that introduced media and travel trade representatives from Asia to the world of road travel that links Thailand, Lao PDR, Vietnam to Cambodia.

On the introduction of the ASEAN Economic Community, earlier this month, Dr Yuthasak noted it would help to promote travel throughout the region, improve accessibility via highways and low-cost airlines and enable tour operators to introduce their clients to new destinations in ASEAN.

Dr Yuthasak stressed the importance of the up-coming Thailand Travel Mart Plus, or TTM+ 2016, due to be hosted in Chiang Mai. The mart will position the city as a tourism hub for North Thailand and the border regions of Myanmar and Lao PDR.

Themed ‘Smile with Us’ TTM+ 2016 will be held June 8-10, at the Chiang Mai International Exhibition and Convention Centre.

Registration for buyers and sellers is now open. For details, visit ThailandTravelMartPlus.com.

Thailand has a strong presence at this year’s ATF with 69 Thai exhibitors, 15 with the TAT and 54 independently, exhibiting at TRAVEX, the ATF’s travel mart component.

 

 

The Phuket News
The Phuket News
Comment on this story
* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.
Comments Here:
Username:
Password:
E-mail:
CAPTCHA
Forget your password?

Yoda | 25 February 2016 - 10:17:12

Simple really. To attract more 'quality tourists' stop scaring them away. Teach the locals to treat them with more respect and stop trying to rip them off at every turn. It's incredibly insulting.

The Phuket News

Jome | 23 February 2016 - 22:57:50

They should listen to the "farrangs" to understand what they expect and want if they come to Thailand...but they dont..they know better..they believe:Welocme,welcome,give me your money and go home quickly..its disgusting..Thai hospitality is only focussing on money.....Mass tourism....

The Phuket News

LES | 23 February 2016 - 03:51:48

To attract quality tourists you need to have quality conditions. Yes there as some lovely scenic places and great hotels here but the over development, lack of a decent transport system, clean beaches due to pollution,changing beach rules,lack of life guards, various scams, tuk tuks, jet ski's the general disregard for tourist safety etc, the list goes on and on.
I would say that TAT have got their work cut out ! !

The Phuket News

Sam hayman | 31 January 2016 - 13:01:56

The locals, especially the Taxi and beach mafia need to be alot more civilised.

The Phuket News

Lashay | 31 January 2016 - 01:10:43

1: To attract quality tourists they first have to define what they are. Last few years their target market had been China, a group I suspect no one would describe as 'quality'

2:After defining the target,  cater to them.  And that does not mean charging more for less

The Phuket News

tabarnak | 30 January 2016 - 18:33:53

To attrack quality tourists they have to educate the locals to be more civilised towards the farangs and the asian tourists

The Phuket News

spider | 30 January 2016 - 12:56:59

Too late ,,,,             The ship has sailed

The Phuket News
Matches 7 result(s)
The Phuket News
The Phuket News
The Phuket News
The Phuket News The Phuket News The Phuket News
The Phuket News
Share this
The Phuket News
Have a news tip-off? Click here
The Phuket News
Related stories
The Phuket News
Phuket community

Recent Comments


Wet road sends Phuket driver into 10m roadside ditch

Not the wet road, but his driving sends him to hospital. Quite simple, yes? Thai people continue to deny their own failure. Poor people , not had ...(Read More)


Operation 'White Shark' to inspect, seize swathes of encroached mangroves, Phuket coastal plots

The easiest way to check all lands in Thailand if they are public or private lands with the DSI Mapping. http://map.dsi.go.th/...(Read More)


Chinese tourist arrested for feeding fish off Phuket despite ban

Christy, a suspicious person would think joe12 has changed his name, and is using Google translate to help to conceal himself. I say this because his ...(Read More)


Chinese tourist arrested for feeding fish off Phuket despite ban

Shall we now all put 12 after our names or is it a reference number for insult bot accounts?...(Read More)


Wet road sends Phuket driver into 10m roadside ditch

Of course he was't driving too fast for the conditions at the time, wet roads have a lot to answer for, maybe they need to install heaters under...(Read More)


EDITORIAL: Tracking you down... for safety!

Australian Company IDTracker has a better solution, and its actually being used voluntary, someone needs to bring it to Thailands attention www.idtrac...(Read More)


Chinese tourist arrested for feeding fish off Phuket despite ban

Kurt@ it`s only 1 option and that no China people in Thailand next year, Thailand kill them self, and a happy the China`s go back to Malaysia fore Ho...(Read More)


Chinese tourist arrested for feeding fish off Phuket despite ban

I find the smile on the photo of khun Suchart a bit premature, seen the fact that NOW on all these small islands many thai illegal and environment pol...(Read More)


EDITORIAL: Tracking you down... for safety!

Tracking me down,.. for my safety? How about tracking down the people who are threatening my safety? All these people with weapons and under influen...(Read More)


Finance Ministry set to alter personal tax

What happens to those who are only living off the money they had put into social security (SSI) back in the old country?...(Read More)

The Phuket News
Bangkok Hospital Phuket
THAI VISA
PHUKET NEWS
Phuket
Thailand
World
Business
Q A
Weird World
ARCHIVE
POLL
CURRENCY
WEATHER
PHUKET TIDE TABLE
The Phuket News PHUKET LIFE
Phuket Arts
Phuket Community
Phuket Dining
Phuket Education
Phuket Entertainment
Phuket Environment
Phuket Health
Phuket People
Phuket Travel
Photo Galleries
COLOURING BOOK
The Phuket News PHUKET SPORT
Phuket
Thailand
World
SURF REPORT
PREDICTIONS
The Phuket News PHUKET CLASSIFIEDS
Phuket Buy and Sell
Phuket Jobs
Phuket Property
Phuket Cars and Boats
Phuket Community
Phuket Services
SEARCH CLASSIFIEDS
POST CLASSIFIED
The Phuket News The Phuket News PHUKET EVENTS
Phuket Event listings
Phuket Event calendar
Buy Tickets
POST EVENT
The Phuket News PHUKET DIRECTORY
Phuket Bars, pubs and clubs
Phuket Hotels and villas
Phuket Restaurants
Phuket Yellow Pages
POST LISTING
The Phuket News BARGAINS
The Phuket News ABOUT US
The Company
Distribution points
Subscribe
Advertise with us
Pay for advert
Contact us
CONTESTS
Content Google Map
Site map
Australian Visa Services
 
Currency - The Phuket News   Weather Report - The Phuket News   Surf Report - The Phuket News
LinkedIn - The Phuket News   Twitter - The Phuket News   YouTube - The Phuket News   Facebook - The Phuket News
Copyright © 2016 Class Act Media. All rights reserved. | Website usage terms and conditions | Privacy and Confidentiality Statement.