The key aim of the event is to bring the local dive community together so we can focus on the coming season, while the event also provides an opportunity to stay in touch with the dive community as a whole, explains Carl Webb, Dive Supply’s Sales & Marketing Manager.
“Dive Supply are a well-established part of the dive community. Our customers already know the products and services we provide – so a big part of our day is simply talking with our friends to ensure they know what is new and what we have that could benefit them this year,” he adds.
“Likewise, we get a chance to listen to our customers. It is this emphasis on building genuine relationships that forms a fundamental part of the way we operate at Dive Supply.”
It’s no secret that the huge annual turnout from the Phuket dive community is to take advantage of the “event special promotions” at the expo.
“Whether they’re a new business starting or an existing business preparing for the coming season, certain fundamental products will be required. Rather than hold such items back in the knowledge they will be sold regardless, we actually discount these items in our promotions,” Carl explains.
“We temporarily reduce the prices of popular items, this provides definite value for our partners,” he added, noting the example of the “Suunto Six Pack” promotion, whereby dive shops could buy six Suunto Zoop dive computers – much regarded as one of the best entry-level dive computers in the world and Thailand’s most popular dive computer for dive schools – and get one free.
The event also attracted distinguished guests from some world-renowned names in diving. Senior representatives from Scubapro and Bauer Compressors were in attendance with PADI regional managers Tim Hunt and Andy Auer also attending. The legendary lucky draw featured prizes from sponsors Bauer compressors, Scubapro, Suunto, Seac, Padi, Intova and Tovatec totaling over B130,000