There will also be a brand new project named Baba Beach Club in Phang Nga province, which is a joint venture between Charn Issara Development Public Company Limited and Junfa Real Estate – a leading real estate company from China. The mentioned project will comprise of a beach club hotel, beachfront and pool villas, etc. The total value of the whole project is approximately B3 billion, with Charn Issara Development Co.,Ltd. holding 70 per cent of the share.
To make this even more exciting, the two parties will continuously invest and expand the Baba Beach Club brand to the Cha-am area. The nature of this business will be hotel and hospitality, which can be considered as a sub-brand of Sri Panwa. The value of this new project is around B1.029 billion and is expected to open in the beginning of 2017.
Mr Vorasit Issara, Managing Director of Sri panwa Management Company Limited, said, “Currently, our Sri panwa business is going very well and our market share has reached higher than expected.
“Despite the economic crisis in Europe, there has been an increase in tourists travelling from Asia, especially from China.
“With a variety of customers using our services, a stable purchasing power for tourism at high-end and premium levels, outstanding services that impress every guest whom we have welcomed to the Sri panwa hotel, as well as a continual practice of public relations, have maintained our world-renowned reputation for our excellency, with the rate of 40 per cent for return guests.”
As for the expansion plan to Baba Beach Club, Mr Vorasit said, “We will definitely maintain the standard to be the same as Sri panwa’s. The difference will be the location and concept of the hotel.
Baba Beach Club will target young customers who will enjoy the “hip & chill” atmosphere of the hotel.
“Within the next 15 years from now, I also expect to see the growth of Baba brand all across China, which should attract investors from various countries such as Malaysia, Indonesia and China itself.”
“The year 2015 is expected to be a better year for real estate market, and will be packed with challenges for all developers as they will need to compete in quality, designs, locations, etc.
“Such challenges inspire the Charn Issara Group to continue to improve our business in order to win the hearts of our target groups.
“Meticulous designs, remarkable locations, top-quality materials, and great partners aiming to reach the same goals as ours, are the key components that have been keeping up Charn Issara to its long-term success,” Mr Songkran concluded.