THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

Tourism drives need for Phang Nga airport, says hospitality expert

PHUKET: Phang Nga visitors have topped 4.4 million, but “Where is the airport?” asks Bill Barnett, Managing Director of leading hospitality consultancy C9 Hotelworks.

tourismtransporteconomicsChinese
By The Phuket News

Sunday 6 August 2017, 11:00AM


Phuket’s northern neighbour cannot continue to rely on their gateway airport to fuel sustainable demand, Mr Barnett notes in C9 Hotelworks’ latest report, “Khao Lak Hotel market Update – July 2017”.

The report is subtitled, “Hotels battle high and low season volatility, as unlocking year-round business challenges market”. (To download the full report, click here.)

According to the report, Phang Nga Province recorded an all-time record high 4,475,223 visitors in 2016 as tourism revenue for the province topped B38.6 billion.

While the numbers are impressive, the destination’s lack of a gateway airport remains a stumbling block to broader success, says Mr Barnett.

“Phang Nga and its leading resort area Khao Lak heavily rely on Phuket’s overloaded international airport as a lifeline. With over 12,000 registered hotel rooms in the province and a burgeoning pipeline of new projects, something has to give,” he says.

“Plans for the development of a privately operated airport in Thai Muang District by Bangkok Airways is currently under review as part of the Environmental Impact Assessment (EIA). While Phang Nga’s provincial government has been a strong advocate, the project has faced local opposition from the agricultural sector,” Mr Barnett notes.

Poised as a natural holiday destination, the Phang Nga-Khao Lak tourism market is characterized by strong seasonality trading.

Last year, the province achieved 65% of its tourism receipts during the high season, which runs from October to March.

“This is mainly due to the pronounced fluctuation of visitor arrivals throughout the year. Cumulatively, revenue totalled US$1.14 billion in 2016, with a peak in February due to Chinese New Year,” Mr Barnett revealed.

“Despite strong growth from Chinese visitors led by lower margin wholesale business, average daily rates still rose 8% year-on-year. This is attributed to the increasing mix of overseas source markets, while Western European travelers remain the key feeder of room nights,” he added.

“As Phuket tracks a mass tourism agenda that has stretched airport capacity, Phang Nga desperately needs a gateway airport in order to become a sustainable year-round leisure destination,” Mr barnett concluded.

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Discover Thainess | 06 August 2017 - 18:03:10

Or ...... cut right back on mass market tourism and focus more on longer stay independent travelers from Europe who spend far more money per head and as there are fewer of them, and they stay longer, the pressure on the airport will diminish overnight. This would also remove all the buses from the road and cut down road deaths on the hills. And this would also give phuket some time to recover from...

Have a news tip-off? Click here

 

Phuket community
In Big Joke saga, border patrol boss gets last laugh

Perhaps a part time laugh? The moment he becomes original in handling matters ( which is needed to l...(Read More)


Italians, boat crew and guide all arrested for fishing in national park

As a foreigner, you expect going out with thai boat captain and a thai fishing guide for fishing tha...(Read More)


Patong Police call for calm after foreigner outburst over motorbike collision goes viral

Not surprised. The standards of tourists Thailand lets in nowadays is dismal. Just take the money do...(Read More)


Italians, boat crew and guide all arrested for fishing in national park

The fish caught were disposed of in a hole in the ground. Hahahaha. Yeah, right. Dinner for the park...(Read More)


Inspectors suspect foul play from Patong resorts

Inspections should be done without announcing that they go to inspect. Do 'surprise inspections&...(Read More)


Australian stabbed 12 times trying to protect Thai woman

Anyone who believes you can stab someone 12 times in "self-defense" is overdue for a spell...(Read More)


Italians, boat crew and guide all arrested for fishing in national park

Burn the boat as well. nearly 50 kg fish catched by only 2 sportfishers in a nationalpark?? Fishing ...(Read More)


King cobra female caught in Patong, 30 eggs missing from nest

Should have brought the eggs to the serial poster.As he likes to sit down,he could carefully hatch t...(Read More)


Boy, 14, killed as Phuket suffers worst Songkran road safety record in years

Wiesel, it is not about our minds. It is about the 'after' of accidents. People not able to ...(Read More)


Patong Police call for calm after foreigner outburst over motorbike collision goes viral

Haha, very funny outcome. Pay 30,000 thb on forehand? Show me the costs of motorbike repair & m...(Read More)