For the calendar year 2011, the Tourism Authority of Thailand has revealed that a record number of 917,832 Indians travelled to Thailand in comparison to 791,185 in 2010, making it the number one destination for Indians with a growth rate in excess of 16 per cent in 2011.
In 2012, this growth is continuing with 210,722 Indians visiting Thailand from January to March, representing an increase of 1.64 per cent over the same period in 2011.
Commenting on the remarkable growth, Sethaphan Buddhani, Director for Tourism Authority of Thailand (TAT) Mumbai said, “We have achieved this growth due to our result-oriented marketing strategies that are matched with performance indicators.
“We are also grateful to the Indian travel trade fraternity which has been actively supporting our initiatives through joint promotions that showcase Amazing Thailand as a value-for-money destination.”
Mr Buddhani further elaborated: “We realised the need to tap niche segments as the Indian market has matured over a period of time. As a result, we now tap niche segments such as golf, luxury holidays, weddings, medical, and Bollywood tourism.”
Commenting on TAT’s success strategy, Mr Buddhani stated that the Tourism Authority of Thailand focused on educating travel agents, tour operators, wedding planners and media on new and exotic destinations in Thailand through ground-based marketing activities that include workshops, seminars and educational tours.
Augmented by exhibitions, joint promotions and mass communication through a wide range of media that include outdoor, print, electronic and online, the Tourism Authority of Thailand has been able to effectively position Thailand as a ‘Value for Money’ destination.