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Thailand and Indonesia tie Mice knot

THAILAND: Thailand Convention and Exhibition Bureau says a recently signed Memorandum of Understanding with Indonesia will help to boost events hosted in Thailand.


By TTR Weekly

Tuesday 6 November 2012 04:52 PM


TCEB signed the MoU, October 17, to open the way for official collaboration with Indonesia’s exhibition industry and the Directorate General for National Export Development (DGNED). The objective is to jointly promote and enhance cooperation in trade exhibitions.

The agreement is in line with TCEB’s strategic approach under the “Asean Mice Collaboration” aimed at promoting the Mice industry in the region.

The MoU with DGNED should prepare the way to establish a long-term affiliation in the exhibition industry.

It will also encourage more delegates to attend exhibition and trade events in both countries, support cross-promotion, exchange market surveys in Asean, and trade exhibition information.

TCEB Exhibition Department director, Supawan Teerarat, said: “We expect the forthcoming economic integration within Asean in 2015 will drive a major expansion of the exhibition industry in Southeast Asia.”

Indonesia Ministry of Trade’s National Export Development general director, Gusmardi Bustami, said the signing of MoU with TCEB will help boost relations between the two countries, especially in term of the trade exhibition industry via bilateral cooperation and business development policies.

According to the Thai Ministry of Commerce, Indonesia is ranked sixth as a trade partner with Thailand. The trade value between the two countries is worth around US$17 billion in 2011.

In Thailand’s exhibition industry, Indonesia ranks sixth among Asian nations in term of visitors attending shows in Thailand.

Thailand has nine well-equipped exhibition venues, including a new one in Chiang Mai, but none in Phuket, the controversy about which we report in the news this week.