THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

ITB tells Phuket to ‘fix problems’

PHUKET: Feedback from tour agents and operators at International Tourism Bourse (ITB) 2018 has been loud and clear, that Phuket must fix its infrastructure problems if it wants high-spending western European tourists to return.

tourismeconomicsconstructionenvironmentSafetytransport
By The Phuket News

Sunday 25 March 2018, 10:00AM


The feedback was brought back to Phuket by members of the Phuket Tourist Association (PTA), which led a delegation of 20 Phuket tourism businesses to the event, including hotel and tour ground-handler operators.

ITB Berlin this year again cemented its status as the world’s leading travel trade show with 10,000 companies and organisations from 186 countries exhibiting their products and services to around 170,000 visitors, including 110,000 trade visitors, at this this year’s edition, held from Mar 7-11.

PTA Vice President Bhummikitti Ruktaengam explained to The Phuket News that the delegation to the show presented a unified effort to attract more European tourists to Phuket.

“Operators from Phuket, Krabi and Phang Nga signed a Memorandum of Understanding (MoU) titled ‘Andaman One for All’ last year, so our theme this year was simply about the Andaman region,” Mr Bhummikitti said.

The PTA itself kept its effort simple, focussing on Sun Sea Sand, culture, and weddings and honeymoons, he added.

During the first three days of the ITB, which was open only to tourism trade operators (the ITB was open to the public on Mar 10-11), the Phuket booth remained a popular stop for trade representatives, Mr Bhummikitti said.

“There was an influx of wholesalers from throughout Europe visiting our booth to negotiate trade agreements such as room rates, conditions, allotments and so on during those three days of trade.” he explained.

However, Mr Bhummikitti noted, “We got some feedback from the event that Phuket is a nice place to travel to, but the management of the province in terms of issues such as traffic, the airport and safety is not good enough.”

The effect has been obvious, with return tourists from the Scandinavian, British, Swiss and German markets increasingly continuing to choose to travel in Khao Lak in Phang Nga instead of Phuket, while newcomers from Russia and China continue to choose Phuket for their first-time visit, Mr Bhummikitti said.

“I think the government and the private sector should work together to solve these management issues in order to keep our tourists,” he said blankly.

QSI International School Phuket

After ITB, the PTA and several members of the rest of the Phuket delegation in conjunction with the Tourism Authority of Thailand (TAT) on Mar 12 staged a Phuket road show in Warsaw, Poland, which has been identified as a growing source market of tourists to Phuket.

“The number of Polish tourists coming to Thailand increased by 19% last year, so we hope that the more Polish people will come to Thailand, and especially Phuket, in the future.” Mr Bhummikitti said.

“Moreover, there is an agreement between TUI Poland and LOT Polish Airlines, so there will be direct flights from Warsaw to Phuket twice a week beginning in November. They will be charter flights in the European winter season, which will automatically increase the number of tourists looking to enjoy their holidays at that time of year,” he added.

Keeping the focus on Eastern Europeans, the delegation held another road show in Prague, Czech Republic, the following day (Mar 13).

“The number of Czech tourists coming to Thailand increases every year, so we think the Czech Republic is an interesting market,” Mr Bhummikitti said.

“We believe the number of tourists from Eastern Europe, including places like Poland and Prague, will increase next year,” he added.

“As for other European markets, we are still monitoring the situation closely because there are lots of factors, such as their own economies, that affect whether or not more tourists from these countries will come to Phuket.

“If everything go well, we expect Phuket tourism from these markets will also grow,” Mr Bhummikitti said.

– Jirarat Rakjamroon

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Kurt | 25 March 2018 - 18:15:16

"Fix your problems, Thai"
But just talking about 'markets only'?
How about getting rid of being turned inward ( put it nice), and open up yourself globally 
Match with abroad in safety and cleanness
Not with the start thinking how you can make money out of foreign tourist on Phuket with offering Dengue fever and no beach lifeguards
Unsafe corrupt transport, as far that exist...

Have a news tip-off? Click here

 

Phuket community
Ban on Loy Kratong lanterns near Phuket International Airport

Thailand needs to wake up and realize its part of the world and international community, most count...(Read More)


Tourist police launch mobile help centres

Yes, I remember, with drums and trumpets a 'Tourist Court' was installed. All just fake off...(Read More)


Phoenix ‘off limits to outsiders’ while police inspect wreck

This is just moving into the next phase of this fiasco. The primary motive now is to find a scapegoa...(Read More)


Ban on Loy Kratong lanterns near Phuket International Airport

" Ban them kratongs everywhere" Those floats are the most characteristic items of this tra...(Read More)


Phoenix ‘off limits to outsiders’ while police inspect wreck

"“I believe the news that they watch will give them the answers that they are looking for,&qu...(Read More)


Low water levels at Phuket reservoir spur concerns for drastic water-saving measures

It would have to rain every day to maintain levels with those big pumps running. The local water-tru...(Read More)


Low water levels at Phuket reservoir spur concerns for drastic water-saving measures

I wish they could explain where the water is going. Before the blue barge and pumps, everybody had w...(Read More)


Low water levels at Phuket reservoir spur concerns for drastic water-saving measures

Been to this dam 2-3 times a week for 10 years. It has rarely overflowed. It has just maintained it&...(Read More)


Tourist police launch mobile help centres

Hope they last longer, and prove more useful, then the "Tourist Court," from a few years b...(Read More)