The Phuket News Premier League predictions The Phuket News Kata Rocks The Phuket News Outrigger Koh Samui Beach Resort
The Phuket News Business News
The Phuket News Phuket | Thailand | World | Business | Q&A | Weird World XML, RSS, Feed
The Phuket News The Phuket News
The Phuket News

Phuket looks back to Europe for tourism boost

PHUKET: Key Phuket tourism figures have launched a drive to reinvigorate tourist interest in Phuket and ramp up tourism arrivals from a much wider base of source markets, including Europe and the Middle East.

tourism, Russian, Chinese, economics,


Suthicha Sirirat

Sunday 16 October 2016, 10:00AM


The tourism roadshow to Nice, Lyon and Paris was well received with tour operators expressing keen interest in providing winter-break holidays to French travellers. Photo: Suthicha Sirirat

The campaign gained momentum last month with the Sept 21 opening of the Tourism Authority of Thailand (TAT) office in Prague to tap the growing potential of the rapidly emerging markets in the Czech Republic and its neighbouring countries.

The opening was officiated in person by TAT Governor Yuthasak Supasorn and TAT Board Chairman Kalin Sarasin. Headed by Wiyada Srirangkul, the office is responsible for promoting tourism from the Czech Republic, Poland, Hungary, Slovakia, Romania, Bulgaria and Ukraine.

“As part of a new focus on ‘quality’ visitors, we are targeting long-staying, high-spending visitors, especially from ‘new markets’. That is what makes the Prague office so important to our new strategy,” Mr Yuthasak said,

Between 2012 to 2015, visitors from Central Europe grew from about 203,540 to 342,900, at an annual average growth rate of 12.85 per cent. The Czech Republic rose from 35,909 in 2014 to almost 38,998 in 2015, an increase of 8.6%.

“In 2016, we are projecting 379,000 visitors from this region overall. Our key target markets will be first-time visitors,” Mr Yuthasak said.

Less than a week after the opening of the Prague office, leading Phuket tourism figures staged a tourism trade roadshow in France. Leading the France roadshow tour, from Sept 26-30, were key members from the Phuket Tourist Association (PTA), which held the trade tour in collaboration with the Phuket Provincial Administration Organisation (PPAO).

Present as part of the roadshow to table tourism trade deals to Phuket were hotel operators, tour companies, airline companies, spa operators and Muay Thai boxing camp operators.

“September is the best time to do a roadshow because it is approaching winter there, when the French will start travelling abroad again,” explained PTA President Sathirapong Na Takuatoong.

The roadshow was held in three cities: Nice, Lyon and Paris. “We selected these cities because they have the highest number of tourists visiting Thailand each year,” Mr Sathirapong said.

British International School, Phuket

“Our records show that over about the past year around 300,000 tourists to Thailand came from Paris, with another 80,000 coming from Lyon and a further 60,000 from Nice,” he added.

Prakit Saiporn, the marketing specialist from the TAT France office, said his office expected a huge jump in the number of French tourists to Phuket.

“The number of French tourists visiting Phuket is increasing every year, even in times when the country is in distress. This year we expect to see the number rising to 700,000 people, or about an 8% increase from the previous year,” he said.

“In the past, only elderly tourists visited Thailand, usually the northern provinces for cultural insights, but today that has changed. The French tourists who come to Thailand these days are younger, and they love to go the beach, especially in Phuket,” he added.

Mr Sathirapong remained buoyant about the current state of Phuket’s inbound tourism, but noted, “Phuket is still looking good in every market, except the Chinese market, which is experiencing a downturn from the zero-dollar tour company issue. However, this is having a small effect on our market because Chinese coming to Phuket are mainly Free Independent Travellers (FITs),” he said.

Despite Mr Sathirapong’s positive appraisal of Phuket’s current tourism status, the PTA will drive on with its marketing campaign in Europe and elsewhere beyond Asia.

“The roadshow will go on,” confirmed PPAO Councillor Somkid Suphap.

“The PTA roadshow will join ITB Asia in Singapore on Oct 19-21 and ITB Berlin on March 9-12 next year.

“Also, there will be more roadshows in February targeting FIT groups from China and in April targeting tourists from the UAE, Iran and Qatar,” Mr Somkid said.

 

 

The Phuket News
The Phuket News
Comment on this story
* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.
Comments Here:
Username:
Password:
E-mail:
Security:
    Forget your password?

Be the first to comment.

The Phuket News
The Phuket News The Phuket News The Phuket News
The Phuket News
Share this
The Phuket News
Have a news tip-off? Click here
The Phuket News
Related stories
The Phuket News
Phuket community

Recent Comments


 ‘Report all corruption,’ says Phuket Governor

Seeing the expression on the Governor's face during his call for report corruption it seems it is a difficult task as Governor mentions about dail...(Read More)


Chinese tourist survives fall after Patong Beach parasail tree tangle

The self-imposed safety guidelines for all parasail are clearly not operational/in use yet. Not surprised, the Patong Parasail Club didn't say WH...(Read More)


Chinese tourist survives fall after Patong Beach parasail tree tangle

Good to see that all the new safety measures are in place and working well. Glad to see they didn't just pay lip service and carry on as before. O...(Read More)


 ‘Report all corruption,’ says Phuket Governor

The crucial point would be to have an anti-corruption team who checks the NACC. Otherwise all major complaints could never reach target....(Read More)


Man sought for deadly Phuket shooting

Yeah cos he accidentally flicked the safety, accidentally cocked it, accidentally put his finger on the trigger, accidentally pointed it at her and ac...(Read More)



Phuket van driver survives high-speed slam into parked tour bus

Couldn't see a huge bus? Maybe the road was made of tarmac and caused him not to see! Check his phone, did they breathalyze him, my guess, going ...(Read More)


‘No show’ of speedboat owners caught dropping anchors on coral south of Phuket

Of course they are waiting for the people to turn themselves in, wouldn't want to have to do some work, like they had to wait for someone else to ...(Read More)


Phuket monkeys to be relocated away from human habitats

Better to remove the humans from the monkeys homes as the humans are the invaders. But that will mean less money and thats whats most important in ph...(Read More)


Phuket van driver survives high-speed slam into parked tour bus

Blah Blah Blah. Same everyday. Just happy no mothers or children killed by this criminal. Could so easy have hit a family on a motorbike and killed t...(Read More)

The Phuket News
Bangkok Hospital Phuket
PHUKET NEWS
Phuket
Thailand
World
Business
Q A
Weird World
ARCHIVE
POLL
CURRENCY
WEATHER
PHUKET TIDE TABLE
The Phuket News PHUKET LIFE
Phuket Arts
Phuket Community
Phuket Culture
Phuket Dining
Phuket Education
Phuket Entertainment
Phuket Environment
Phuket Health
Phuket People
Phuket Technology
Phuket Travel
World Entertainment
Photo Galleries
COLOURING BOOK
The Phuket News PHUKET SPORT
Phuket
Thailand
World
SURF REPORT
PREDICTIONS
The Phuket News PHUKET CLASSIFIEDS
Phuket Buy and Sell
Phuket Jobs
Phuket Property
Phuket Cars and Boats
Phuket Community
Phuket Services
SEARCH CLASSIFIEDS
POST CLASSIFIED
The Phuket News The Phuket News PHUKET EVENTS
Phuket Event listings
Phuket Event calendar
Buy Tickets
POST EVENT
The Phuket News PHUKET DIRECTORY
Phuket Bars, pubs and clubs
Phuket Hotels and villas
Phuket Restaurants
Phuket Yellow Pages
POST LISTING
The Phuket News BARGAINS
The Phuket News ABOUT US
The Company
Distribution points
Subscribe
Advertise with us
Pay for advert
Contact us
CONTESTS
Content Google Map
Site map
Australian Visa Services
 
Currency - The Phuket News   Weather Report - The Phuket News   Surf Report - The Phuket News
LinkedIn - The Phuket News   Twitter - The Phuket News   YouTube - The Phuket News   Facebook - The Phuket News
Copyright © 2017 Class Act Media. All rights reserved. | Website usage terms and conditions | Privacy and Confidentiality Statement.