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Phuket launches ‘Innovation OTOP Phuket’ campaign

PHUKET: Phuket Governor Nisit Jansomwong yesterday (July 20) launched the Innovation OTOP Phuket campaign in cooperation with local government agencies to help promote local floral products.

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By The Phuket News

Tuesday 21 July 2015, 11:32AM


Governor Nisit chaired the opening of the Knowledge Based OTOP (KBO) conference and signed the Innovation OTOP Phuket cooperation agreement with the local agencies and OTOP entrepreneurs in the province at the event, held at the at Royal Phuket City Hotel in Phuket Town.

“This campaign will see the integration of all sectors for the development of province’s OTOP products, especially products made from som kwai [Garcinia atroviridis],” Gov Nisit said.

Products made from the local fruit include soap, shampoo, scrubs and foot deodorant.

The campaign is designed to generate more income for local communities and to increase Phuket’s OTOP and SME entrepreneurs’ competitiveness, which is in line with the Ministry of Interior's policy, Governor Nisit explained.

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The agreement calls for signatories to help preserve som kwai plants by reducing deforestation and promote tree planting.

“The campaign will also help design, develop and support som kwai products as one of the province’s key products,” Gov Nisit said.

The agreement also calls for the creation of the Knowledge Based OTOP, to create more employment and income through public participation under the sufficiency economy philosophy.

 

 

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