THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

Phuket’s Kata Group moves on Chinese weddings, honeymooners

PHUKET: Kata Group Resort Thailand has set its sights on bringing more than 2,000 couples from China to wed in Phuket, Phang Nga and Krabi in the next three years, Kata Group President Pramookpisit Achariyachai has revealed.

Chinesetourismcultureeconomics
By Suthicha Sirirat

Wednesday 2 November 2016, 09:50AM


Kata Group President Pramookpisit Achariyachai (centre, left) shakes hands with Zhang Sihua, President of Travel Wedding (Beijing) Co Ltd, after signing the MoU. Photo: Suthicha Sirirat

Kata Group President Pramookpisit Achariyachai (centre, left) shakes hands with Zhang Sihua, President of Travel Wedding (Beijing) Co Ltd, after signing the MoU. Photo: Suthicha Sirirat

Mr Pramookpisit made the announcement after signing a Memorandum of Understanding (MoU) with Zhang Sihua, President of Travel Wedding (Beijing) Co Ltd, at the Kata Beach Resort & Spa on Sunday (Oct 30) to launch a series of travel packages aimed at the Chinese wedding market.

Present to witness the signing were Anoma Vongyai, Director of Tourism Authority of Thailand (TAT) Phuket office; Wang Huijuan, head of the Phuket Consular Office, which is attached to the Chinese Consulate in Songkhla; and Phuket Provincial Chief Administrative Officer (Palad) Thawornwat Kongkaew.

“Our goal is to host weddings for 2,000 couples within three years,” Mr Pramookpisit said. “Hopefully this will help increase wedding tourism in the future. Right now our target customer is the Chinese, which is our largest tourist group in Thailand and continues to grow.”

The campaign will promote tourism to Phuket, Phang Nga and Krabi by introducing Chinese tourists to a series of wedding and honeymoon products, such as honeymoons at the beach, he added. Hotels in Kata Group Resort include Kata Beach Resort and Spa, Beyond resort in Karon, Beyond Resort in Krabi and Phang Nga, and Beyond Resort at Khao Lak.

“We will have 36 packages that cover weddings, honeymoons and pre-wedding and family photos. We will also consult with the company (Travel Wedding Co) for marketing plans to make our products widely known among Chinese and provide easy access for our products to them,” Mr Pramookpisit explained.

“The Chinese market is the biggest tourism market in the world and it continues to show rapid and consistent growth. The Kata Group is proud to be working together with Travel Wedding Co and we look forward to understanding our target customer better. We need insight into Chinese consumer behaviour so we can introduce the right products and service that satisfy them,” he said.

Mr Zhang pointed out that China is home to about 1.3 billion people and each year about 10 million couples marry.

BRITISH INTERNATIONAL SCHOOL, PHUKET

“Our wedding industry is valued at about 1.5 billion yuan, or about 2.7% GDP. More than five million couples each year take part in wedding photoshoots or honeymoons outside of China,” he said.

“Phuket has the most beautiful beaches in Asia and the island’s charm is well known by tourists around the world. It is the place where honeymooners want to be,” he added.

Mr Zhang said that the Chinese travel wedding and honeymoon market was growing due to rising incomes in China.

“Moreover, the development of basic infrastructure at tourism locations throughout the world and the fast growth the airline industry also help this industry. All these factors are contributing to changes to traditional weddings. Today people can choose a wedding, pre-wedding photography and honeymoon that suits their lifestyle,” he said.

In particular, many young Chinese couples are fond of the idea of being married outside their home country, he added.

“I think they not only learn the culture and heritage of that country, but also other aspects that differentiate from their own culture. Phuket has all this to offer… culture, food and beautiful beaches… so this campaign is great opportunity for Phuket to pursue,” Mr Zhang said.

“Phuket has a strong selling point to Chinese. I believe our collaboration – our vertical integration – will provide the best packages for these couples and strengthen relationships in the wedding industry and tourism in general,” Mr Zhang concluded.

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Still no charges for taxi driver who wiped out six vehicles, killed motorcyclist

As with every other law in Phuket (parking, speeding etc).... one rule for taxis and one rule for th...(Read More)


Saudi teen runaway leaves for Canada

A happy ending, let us hope she isn't a victim of some more patriarchal BS in way of "honor...(Read More)


Layan lockout: Public access denied amid Supreme Court wrangle for B10bn beachfront land

"Well no," well yes, it seems have a problem, first stating incorrectly sect 1336, now ign...(Read More)


Still no charges over deadly collision in Chalong that killed two tourists

One of the biggest problems in Thailand is the fact that influential people can do anything they wan...(Read More)


Local residents angered over open sewer stench

They should check out the Khlongs in kamala as well. Sweetwater Canals they are not. More inane ...(Read More)


Saudi teen runaway leaves for Canada

Hahaha,chewing letters? If one can't even correctly repeat his own writings,what else can i say....(Read More)


Six houses destroyed by fire

khun Dek is missing the point. It is all about own responsibility to have your shed, when you are &...(Read More)


Tout dumps slow loris with tourist, evades arrest at Kata Beach

Dressed in uniforms, not plain clothed. No local police available ( of course not, they are paid for...(Read More)


Local residents angered over open sewer stench

A history of filth, more than 6 years! How many meetings of multi dozens of Officials in overdecorat...(Read More)