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Phuket hotels lead regional performance

BUSINESS: Phuket hotels scored well ahead of other destinations in Asia in the latest data compiled by industry analysts STR Global, with the region’s second-highest occupancy rate increase, and the third-highest increase in revenue per available room (RevPAR).

Friday 30 September 2011, 12:15PM

In general, hotels in the Asia Pacific region experienced mostly positive results in the three key performance metrics during August 2011 when reported in US Dollars.

In year-on-year measurements, the Asia-Pacific region’s occupancy ended the month virtually flat with a 0.1 per cent increase to 68.1 per cent.

“We see almost equal demand and supply growth across Asia Pacific, keeping occupancy levels steady for the moment,” Elizabeth Randall, managing director of STR Global, said.

However, Bangkok and Phuket bucked this trend, with the capital reporting the largest occupancy increase in the region, rising 26.7 per cent to 65.3 per cent, followed by Phuket, with a 25.2-per-cent increase to 71.8 per cent occupancy.

Average daily rate (ADR) increased 12.2 per cent to US$142.86, and RevPAR jumped 12.3 per cent to US$97.32.

Once again, Thailand did well, with Bangkok seeing a climb of 32.2 per cent to B1,878.67 and Phuket rising 31.2 per cent to B2,000.64.

“Average room rates continue to improve against the previous year. Looking at Japan, five months after the tragic events in March, hoteliers reported 81 per cent occupancy, matching August 2010 results. Demand is returning month on month and we would expect it to grow again soon against last year.”


Other highlights from key market performers for August 2011 in local currency (year-on-year comparisons):

Three markets reported double-digit falls in occupancy: Shanghai (-21.1 per cent to 56.3 per cent); New Delhi (-19.4 per cent to 52.9 per cent); and Jakarta (-13.4 per cent to 51.7 per cent).

• Hong Kong jumped 27.9 per cent in ADR to HK$1,749.51, achieving the largest increase in that metric.

• Shanghai (-12.5 per cent to CNY714.45) and Tokyo, Japan (-9.2 per cent to JPY13,021.13), reported the largest ADR decreases.

• Hong Kong saw the biggest RevPAR increase, up 34.3 per cent to HK$1,502.20.

• Shanghai RevPAR fell 31.0 per cent to RMB401.89 – the largest decrease in that metric – followed by New Delhi with a 24.7-per-cent decrease to R3,592.66.



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