THE PAVILIONS PHUKET BRITISH INTERNATIONAL SCHOOL, PHUKET Kata Rocks
Login | Create Account Poll Currency Weather Facebook Youtube Search

Phuket, Bangkok say goodbye to Thailand’s original adman, Roy Valentine Fordham

Roy Fordham, a pioneer for advertising and public relations in Thailand, died peacefully at home in Bangkok on Wednesday, January 27, 2016. He was 88 years old.


By The Phuket News

Sunday 14 February 2016, 12:25PM


Father of well-known Phuket resident, Kit Fordham of Phuket.net, Roy arrived in Bangkok in 1953 from London on a one-year public relations assignment for the Chao Phraya Dam in Chai Nat Province, 200km north of Bangkok.

He fell in love with Thailand and stayed on, moving to Bangkok to help set up Thailand’s first advertising and PR firm, Groake & Company Ltd. As general manager, he created the public relations division, an outdoor site contracting division, and a market research division. All three divisions later grew to become separate companies.

He went on to work for Marklin Advertising in 1962, leading to a short stint in Hong Kong as Account Group Director, before returning to Bangkok in 1965 to head up Marklin’s Bangkok
Office. In 1968, he struck out on his own to set up Adplan Ltd, which rapidly became one of Thailand’s leading independent advertising agencies.

ARCHITECT and HOTELEX

Adplan (later renamed Mayford) had many prominent clients over the years including Air France, Philippine Airlines, Foodland Supermarkets, Max Factor, Watsons, A&W, Diethelm and Siemens. Many clients stayed with the agency for years appreciating the personal attention and Fordham’s creative and dynamic approach. You can still hear one of his ‘jingles’ today on Bangkok’s airwaves – “Think of food, think of Foodland”. Bangkok commuters can also thank Fordham for convincing the Bangkok Metropolitan Administration to set up the numerous bus shelters across the city. The rationale was to create high visibility advertising space for his clients as well as shelter for commuters. After thriving for 31 years, the agency finally closed in 1999 after the financial crisis in Asia.

Fordham was also a keen sportsman, playing rugby and tennis at the Royal Bangkok Sports Club (RBSC) and the British Club from the 1950s to the 1980s. He is also credited with bringing lawn bowls to Thailand, setting up the first bowling green at the RBSC in 1980.

Fordham put in a great deal of effort to attract players to the game and in 2001 members from the RBSC represented Thailand at South East Asian Games in Kuala Lumpur, Malaysia.Fordham is survived by his wife, his two children and his granddaughter.

 

 

Comment on this story

* Please login to comment. If you do not have an account please register below by simply entering a username, password and email address. You can still leave your comment below at the same time.

Comments Here:
Comments Left:
# Characters
Username:
Password:
E-mail:
Security:

Be the first to comment.

Have a news tip-off? Click here

 

Phuket community
Phoenix finally risen from seabed

I wonder if anyone will learn from this: thai company with basic equipment = failure. Foreign compan...(Read More)


Tourist Police target rental operators over unlicensed tourists renting motorbikes

Gen Angkoon seems to think that Thais have harder heads or something as he says they're likely t...(Read More)


Ban on Loy Kratong lanterns near Phuket International Airport

Ban them kratongs everywhere! They cause environmental damage both on land and in the sea....(Read More)


Tourist Police target rental operators over unlicensed tourists renting motorbikes

Same coloured helmets, that will make revenue collection easier... but hey, think about hygiene, who...(Read More)


No passport required: Phuket Immigration confirms ‘passport on person’ not required despite ’Operation X-Ray Outlaw Foreigner’

There has never been any law in Thailand that says anyone needs to carry their passport. There IS a ...(Read More)


God is a DJ - A divine event at Dream Beach Club

I would never go into that place, a monstrosity of a building and blight on the beautiful Layan beac...(Read More)


Phuket van driver falls asleep at the wheel, slams into street lamp

I would also add that the Filipina was immediately drug and alcohol tested, her picture included in ...(Read More)


Thais arrested for charging ‘access fees’ to Freedom Beach

Paully, if stupid people want to pay 200B to enter a beach, that's their problem. Nothing wrong ...(Read More)


Phuket Marine Office urges water safety for Loy Krathong

Marine boat operators, don't worry, just hold your breath during 22 Nov only. '''Cap...(Read More)


Phuket officials unveil New Year ‘Seven Days’ road safety campaign strategy

Haha, the 2 times a year safety campaign as like people don't know to drive safe and sober! Str...(Read More)