That’s because non-profit Norwegian sex education organisation RFSU was asking men to ditch coverage of the football competition and instead don condoms for a ‘sex hour’ to raise public awareness about safe-sex.
The campaign is a result of a study which found that Norwegians were the most sexually active Scandinavians, while at the same time using the least protection, exposing themselves to sexually transmitted diseases, chlamydia in particular.
“Our motto is sex is good, sex improves your health,” RFSU sexologist Sidsel Kloeew told Reuters. “This is meant to be this year’s most pleasant hour in Norway.”
According to the study, 62 per cent of Norwegians between the age of 20-35 years did not use a condom the last time they had casual sex. Norway has 20,000 cases of chlamydia every year amongst a total population of around 5 million.
Kloeew said it was important to always be prepared. “The guys should take this as a challenge.”