Competition in the car market is set to increase after Mitsubishi opened a new dealership and Chevrolet Phuket launched its Cruze at Central Phuket Festival, both on March 21.
Mitsubishi’s new Phuket Piya is located at Sapam, and is the second dealership on the island for the Japanese car manufacturer.
Phuket Piya’s Managing Director, Bunpot Rataree, said the initial goal of the second dealership was to provide support to the first dealer and their customers.
“At the first stage we are not aiming for numbers of sales. We would like to be another new garage providing good services and good quality cars for customers,” Mr Bunpot said.
Mitsubishi has invested about B25 million in the new dealership, and used the opening to launch their new Lancer EX.
Also on Monday, VST Autosales, the Phuket dealer for Chevrolet, launched the new Chevrolet Cruze at Central Phuket Festival, accompanied by a performance by Thai pop group Girly Berry.
VST Managing Director, Kriangsak Jarunonwiwat, said he hoped the new Cruze would be able to take market share from similar cars, such as Toyota’s Altis and Honda’s Civic.
“Since we have moved the showroom and launched many new products, we are confident that Chevrolet sales this year will reach our target of 700 cars from all categories,” he said.
The American car manufacturer is currently fifth in Phuket in terms of vehicle sales.
According to statistics from the Phuket Provincial Transportation Office, more than 235,000 motorcycles and 106,000 cars were registered in Phuket as of March 18.